In the third quarter of 2019, JD.com’s online retail share accounted for 75%, and JD.com’s online retail share of branded desktops accounted for 88%. At present, JD.11 has entered the pre-sale stage, and thousands of C2M explosive products have been released first. It is believed that JD.com will use its strong new product carrying capacity to help major brands such as notebooks and desktop computers and digital categories to climb new sales peaks.
From the Internet to the Internet of Things, the Internet has become an integral part of people’s lives, and online shopping has also become the most popular form of shopping in just a few years. Recently, the China Market Information Survey Association released the “B2C E-commerce Platform Market Consumption Report for the Third Quarter of 2019”. The report shows that from January to August 2019, the country’s online retail sales were 6,439.3 billion yuan, a year-on-year increase of 16.8%.
In the trend of the online consumer market continuing to rise, JD.com’s online and digital subdivisions have performed well. The report further pointed out that in the third quarter of 2019, JD.com’s online retail share of digital cameras accounted for 62%, JD.com’s online retail share of notebooks accounted for 75%, and JD.com’s online retail share of branded desktops accounted for 88%, equivalent to For every 10 desktops sold online, nearly 9 are from JD.com.
· JD.com breaks down the homogeneity disadvantage of the PC market by subdividing new categories
On October 21, JD.com broke the record of single-platform notebook sales exceeding 50 million units. This astonishing number not only reflects the magnitude of the strong consumer market behind it, but also demonstrates the industry strength that JD.com has gathered from thousands of users. The reason why JD.com was able to “stand alone” in the computer digital online market and set the first 50 million notebook computer sales is inseparable from its user-centric, in-depth insight and unremitting exploration of industry trends. In the early years, the notebook market was highly saturated, and the homogeneity between brands has been unable to meet the growing needs of users. However, JD.com has developed two thin and light notebooks based on its keen sense of consumer demand. Dividing categories has opened new channels for the current sluggish market.
The “B2C E-commerce Platform Market Consumption Report in the Third Quarter of 2019” shows that in the third quarter of 2019, the proportion of thin and light books and gaming books is increasing, and the trend of consumption upgrade is still obvious. The sales of game books are 82%, and the sales of thin and light books are 65. %. Today, up to 95% of JD products are thin and light. It can be seen that the new category trend created by JD.com has also become the main driving force for the development of the industry.
The report also pointed out that in the context of the 1980s and 1990s becoming the main consumer and diversified demand, the reverse customized products launched by JD.com and major manufacturers have created a new wave of consumer hotspots. Among them, reverse custom games are even more popular among consumers. According to the data, nearly 40% of the games on the JD platform were generated through reverse customization. For example, the Shadow Elf series games created by Jingdong and HP in reverse customization are originally “evergreen” star products. After five years of product iteration, the sales of the Shadow Elf series games have reached 20 billion.
Today, JD.com 11.11 has officially entered the pre-sale stage, thousands of C2M explosive products have been released first, and online and offline activities will be launched simultaneously. With excellent industry guidance capabilities, JD.com will make this year ’s JD.com 11.11 a new home for good things, low prices, and good service, and will become the largest incremental market for more than 2,000 billion yuan brands in the second half of the year, and will serve more than 200,000 businesses Provide huge increments to become the most friendly platform for brands and businesses. JD.11.11 is the first choice for the launch of big brand new products, the first highland for new product detonation, and the best hatchery for innovative products. JD.com is also an e-commerce platform with the deepest C2M function mining, the most extensive brand cooperation, and the most mature business cooperation model.
I believe that in this highly-anticipated shopping spree, JD.com will once again pay close attention to consumer demand and use its strong new product carrying capacity to help notebook, desktop, digital camera and other computer digital brands to climb new ones. Peak sales.