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“One Helmet and One Belt” to reduce traffic accident mortality, “Safe Riding Guard Action” launched


Beijing News Shell Finance and Economics (Reporter Chen Weicheng) October 27, under the guidance of the Ministry of Public Security’s Traffic Management Bureau, the Ministry of Public Security’s Press and Propaganda Bureau, and the People’s Public Security Daily, sponsored by China Police Network, and supported by Yadi Technology Group Co., Ltd. Alongside, the launching ceremony of the Safe Riding Guard Action was held in Beijing. The purpose of this event is to create a social atmosphere of active wearing of safety helmets and seat belts through the cooperation of police and enterprises, to further improve the level of protection, and to jointly protect the people’s safe riding.

Zhang Ming, the second-level inspector of the Press and Propaganda Bureau of the Ministry of Public Security, pointed out that the “One Helmet and One Belt” Safe Riding Guard Action was an important governance action organized and carried out nationwide by the Traffic Management Bureau of the Ministry of Public Security in response to the severe traffic management situation in April this year.

“Since the launch in April this year, the national death rate of electric bicycle traffic accidents has dropped by 20%, and the death rate of motorcycle traffic accidents has dropped by 10%.” Zhang Ming said that in the past six months, the public’s awareness of wearing safety helmets has increased significantly, and the national electric bicycle traffic accidents The mortality rate has dropped significantly.

“At present, the national average rate of wearing car seat belts is 30%, 90% in first-tier cities; 20% in motorcycle helmets and 40% in first-tier cities.” Zhang Ming said that with the advent of autumn and winter, traffic accidents are frequent. It is hoped that the “One Helmet and One Belt” Safe Riding Guard Campaign will be promoted through multiple channels, and more traffic participants will learn about the importance of wearing safety helmets and using seat belts through the “One Helmet and One Belt Guardian Action”.

Sun Fuhui, president and editor-in-chief of the People’s Public Security News, emphasized that road traffic safety concerns the safety of people’s lives and property and the overall situation of economic and social development. In the “One Helmet and One Belt Safe Riding Protection Action”, it is hoped that through in-depth cooperation with companies with a sense of social responsibility such as Yadea Technology Group Co., Ltd., it is hoped that more social forces, corporate forces, and media forces will participate in the “One The promotion and publicity of the “Helmet Area” is coming, and we hope that through our joint efforts, we will help traffic safety and escort the safe travel of motorcycle and electric bicycle riders and car drivers.

According to data from the China Bicycle Association in 2018, the current domestic social ownership of electric bicycles has exceeded 250 million. According to data from the China Bicycle Association, in the first half of 2020, the output of electric bicycle enterprises above designated size was 11.701 million, a year-on-year increase of 10.3%. The accumulated main business income of electric bicycle enterprises above designated size was 37.74 billion yuan, a year-on-year increase of 13.4%; profits were 1.67 billion yuan, a year-on-year increase of 31.6%.

Entering winter, the hidden dangers of electric vehicle traffic accidents increase due to factors such as rain and snow, and increased travel and cold clothing. At the launching ceremony of the “One Helmet, Safe Riding Guard Action”, Zhang Jinsong, general manager of Yadea Technology Group Sales Co., Ltd., announced that the comprehensive upgrade service will provide richer and safer guarantees for people to ride safely.

Yadea is currently the largest electric bicycle company in China. In the first half of 2020, Yadea’s revenue was 7.639 billion yuan, an increase of 87.5% year-on-year; gross profit was 1.393 billion yuan, an increase of 103.8% year-on-year; the profit attributable to shareholders of the company was 385 million yuan, an increase of 113.8% year-on-year. The total sales of electric scooters and electric bicycles were 4.059 million units, compared with 2.033 million units in the same period last year, mainly due to the impact of the epidemic and the rise of the superimposed shared travel industry.

Beijing News Shell Finance reporter Chen Weicheng editor Li Weijia proofreading Liu Jun

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