According to the latest report of IHS Market, OLED TV sales in the first quarter of 2019 reached 611,000 units, up 30% over the previous year. This is the growth rate assessed by experts as very impressive and reflects the trend of future TV selection of users.
The strong growth of OLED TV market share is not surprising because it is highly professional TV and reputable audiovisual technology sites such as Cnet, Rtings or AVSForum. The list of the most impressive TVs in recent years has been consistently dominated by OLED TVs. Last year, Cnet voted LG OLED C8 the best picture quality TV in the world. In 2019, this technology site continued to choose LG OLED C9 TV as the TV model that achieved maximum points for image quality, superior to LCD TVs.
Deep black and ultra-wide contrast are strong points of OLED TVs
The foundation for the success of OLED TVs is the substrate with self-glowing organic diodes. Each pixel on the TV The OLED is an organic light-emitting diode, which can independently turn on and off to create absolute deep black and high contrast.
Currently, LG is the only manufacturer of OLED panels. All OLED TVs on the market use OLED panels of Korean electronics firms. According to reports from BK (Business Korea), LG is also the No. 1 OLED TV brand in the world. In 2018, LG sold 62.2% of OLED TVs worldwide, far ahead of the other two major OLED TV brands, Sony (18.9%) and Panasonic (7.7%).
The world's first 8K OLED TV from LG
The demand for large-size OLED TVs in the world is also expected to increase dramatically. In 2018, the demand for 50 – 59 inch OLED TVs increased by 54%, while the demand for 60 – 69 inch OLED TVs also increased by 63% from the previous year. Seizing this trend, LG has launched the world's first 8K OLED TV line, with sizes up to 98 inches. Especially, this product line is expected to be available in Vietnam this year.
The current 8K LCD TV series only use a few hundred LED backlight to be a light source. Meanwhile, 33 million pixels on LG's 8K OLED TVs can light themselves on or off independently. As a result, the 8K OLED TV is expected to have more impressive image quality than 8K TVs using LCD panels.