The New York Post recently reported that Norway has passed a revised Marketing Act that requires advertisers, whose influencers are paid by advertisers, to clearly caption Instagram posts if edited.
The new law also applies to promotional posts on other popular social media platforms, such as Facebook, Tiktok, Twitter and Snapchat.
The Norwegian Ministry of Families and Children will design a new sticker to add to posts running ads that have changed the shape, size or skin color of someone in a photo. The rule also applies to modifications that change the shape, such as enlarging or reducing any part of the body.
Norwegian King Harald V will decide when the new law will come into force.
Accordingly, influencers and celebrities will be subject to advertising regulations if they “receive any payment or other benefit” for a social media post. If they break the law, they can be fined or even jailed.
The new move comes as social media platforms repeatedly face accusations that they may negatively affect users’ mental health. This measure hopes to make a useful contribution in preventing excessive photo editing, creating unrealistic beauties, making many viewers feel inferior to their own appearance, especially women. for children and adolescents.
According to the Norwegian daily Verdens Gang, the new law has been well received by some influential people in Norway. Some even argue that the new law should apply to all people who post edited photos, instead of just celebrities.