According to some reports from GizChina, Nokia looks like it will soon enter the market of Smart TV devices to compete with many brands from China. However, it seems that the Nokia brand Smart TV is just an "external" brand, and everything inside is manufactured by another unit.
Recently, Flipkart, the largest e-commerce site in India has officially announced it will launch a Smart TV under the Nokia brand. All products will be manufactured and assembled by Flipkart in the Indian market.
Flipkart senior vice president Adarsh Menon said the partnership with Nokia will enable Flipkart to provide high quality products and advanced technologies to consumers in the home market. . Using Nokia as a distribution brand, Flipkart is committed to bringing the first Nokia Smart TV to 200 million domestic customers. This also indirectly confirms that Nokia Smart TV will only be sold in the Indian market, instead of being a global product line.
According to reports, Flipkart has full authority to manage and use the Nokia Smart TV brand in the Indian market. Production of the Nokia TV will also be done entirely in the country. In addition, Flipkart also partnered with JBL to be able to bring its audio technologies to the Nokia Smart TV.
"We are delighted that Flipkart, the e-commerce leader, will soon release the first Nokia Smart TV to consumers in India. Today marks the beginning of a new chapter of Nokia is no better than starting in India, where our brand is trusted in quality, design and reliability. Flipkart understands what Indian users need. , and with the support of Flipkart, Nokia Smart TV will gradually reach more people, " Mr. Vipul Mehrotra, Vice President, Brand Partner of Nokia, said.