Until 2016, mentioning at the top of the table is still a very simple number: USD 650. Apple has sold the iPhone at this price since the time of the iPhone 4, which is also the first version to be sold widely. Plus models are sold a bit more expensive (750 USD), but generally the market uses this price frame. Other companies compete with the iPhone, at the same price (600 – 800 USD), also known as the top: Samsung Galaxy S / Note, LG G, Sony Xperia Z and so on.
But with the turnaround changes from both "on" and "under" companies, things have really changed.
Standard thousand dollars
The first is two names that represent high-end segments: Apple and Samsung. Few people realize that Samsung is the real culprit for the "insidious price increase" on the top smartphone is not Apple but Samsung. In 2016, Galaxy S7 started only 670 USD, until 2017 Galaxy S8 has increased to 750 USD. In 2016, Note7 the lowest price is 850 USD, one year after the Note8 has cost 960 USD.
Samsung slowly increased the price of the table
Let Apple lower the number of "thousand dollars".
However, it is clear that when Apple unveiled the iPhone X, the "thousand dollars" figure became the standard for the top smartphone – or rather the top smartphones of major brands. Not only is the product marking the turning point for Apple, iPhone X also made a miracle when it sold 60 million units in 1 year, continuously occupying the position of "the world's best selling smartphone" throughout its life. The success of iPhone X has really proved that price is not a problem with smartphones.
Step into the new generation generation, iPhone XS and iPhone XS Max launched at the price of 1100 USD respectively. As the only rival of Apple, Samsung is ready to start Galaxy S10 starting at 900 USD and S10 + starting at 1000 USD. Surely Note10 will not be cheaper. Thousands of dollars became the standard of two guys sitting "on the screen".
Once the top two big players were successful, the challengers had to give themselves the right to be on the same level: with the Mate 20 Pro and P30 Pro, Huawei was ready to push the price up to nearly a thousand dollars at home China. More surprisingly, the special Porsche Design series designed by this Chinese giant costs nearly $ 2000 in China (and more expensive when traveling abroad).
China: Many money also buys the top of the table …
… less money still buys the top of the table.
But the Porsche Design is just a special case. From OPPO Reno, Mi 9 Transparent Edition to Vivo NEX Ultraview, the highest versions usually cost around $ 700-800, which is on par with the iPhone 8/8 Plus when it was released. The "No Pro" version of the P30 and Mate 20 starts at 4000 yuan (less than $ 600).
In particular, China has another specialty: smartphones "top two" like OPPO Reno do NOT have a 10X zoom, Mi 9 / Mi 8 does NOT have a transparent back cover or P30 / Mate 20 NO Pro. These products have a starting price of just 3,000 yuan, or about $ 450 – making them more mid-range products than "high-end".
As a result, the top story in China has never been as disturbing as it is today. The same name "P30", the product stretches from a low price of half the iPhone 8 Plus to a price comparable to iPhone XS and XS Max combined. With the same name Mi 9 or Reno, you can buy phones that include many high-end features that Apple or Samsung do not have (for example, 5X optical zoom), or simply "heads Second-class table "runs Snapdragon 7xx with RAM capacity of only 6GB.
The same product name, the company offers many configurations, many prices.
Table top … second class
With the current generation, the surprise happened when Apple and Samsung followed their Chinese competitors. With the iPhone XR and Galaxy S10e, two big thousands of dollars bring the message that they themselves are ready to lift the screen "top of the second rank". It is Apple and Samsung that are also willing to cut the feature out of the top product to give users an incomplete, high-end, but still limited experience.
The concept of the beginning of the table has become more ambiguous than ever. From a fixed price frame, any company now has at least two price brackets for products called "top". From the phrase to the most powerful product, the most iconic, the table is now divided into a category. Firms are less, there are 2, 3 versions; Many brands like Xiaomi turn Mi 9 into a product line with 4 different models.
Firms also have "top" rankings.
Can everything come back and be simple? Probably not. In the past years, the smartphone market has been saturated, the game is now upgraded. When users rush to pull up the higher price segments, firms also need to diversify "top" products to attract customers.