The reaction of social media users in China to news about the iPhone 12 is slowly “fading”, however, this does not mean that they will not buy new iPhone products. According to a recent survey, iPhone 12 pre-orders on Chinese e-commerce sites are now 2.3 million.
As of 10 am on October 16, about 1.5 million users had registered to pre-order the iPhone 12 from the official Apple store through the website JD.com, a major e-commerce site in China. The company said that the two models that make up the majority of current orders are iPhone 12 and iPhone 12 Pro. Accordingly, the standard version has more than 737,000 users pre-order, while the Pro version has 390,000 people.
As is known, in the last “Hi, Speed” event, Apple introduced for the first time up to 4 new iPhones in its new collection including two “cheap” models, iPhone 12 mini and iPhone 12 together. two high-end models, iPhone 12 Pro and iPhone 12 Pro Max. The next-generation iPhones are all equipped with powerful A14 Bionic processors, OLED displays, and specifically support 5G connectivity.
In addition to JD.com, the website of Suning, an online Chinese retailer, revealed that there were 814,000 pre-orders for the new iPhone models at 12:30 a.m. still iPhone 12 and iPhone 12 Pro. On the Suning.com website, only those who have successfully pre-registered will be eligible to purchase Apple products during the first sale. Even though, the shortage is still likely due to the company saying that the imported goods are quite limited this time, so in case of not being able to buy the iPhone 12 even though it was successfully ordered before, the user still has to ” pity “accepted.
Similarly, on other e-commerce platforms like Alibaba’s Tmall and Pinduoduo, pre-ordered iPhone 12 models are also in stock. The exact number of subscribers to buy on these two pages has yet to be disclosed, Alibaba said it is not the time to answer this question.
It seems that if users want to own a new iPhone soon, users not only need money but also have to have speed to be able to win other iFan in the battle for the spot. Through this, it is easy to see the attraction of the iPhone 5G line still despite the previous wave of boycotts of many Chinese users towards Apple’s “darling”.
Right from the time Apple streamed the launch event, Chinese users made many mixed comments on social networks with content mainly revolving around “mocking” the iPhone 12. Most criticisms are aimed at decided to remove the headphones and charger in the Apple iPhone 12 box with the aim of protecting the environment.
Accordingly, in his post, a Weibo user wrote: “Just looking at the specifications of the iPhone 12, I immediately lost the intention to buy it. That’s not to mention that Apple’s iPhone this time does not include the charger and headphones in the case. I don’t have a headset, it’s okay, but the lack of a charger is too much. It’s like asking me to eat without using chopsticks. “
However, based on the number of iPhone 12 orders on e-commerce sites, there are still a lot of loyal users of Apple products. Yonee Chen, a university student in Zhuhai city, Guangdong province, in southern China, shared his decision to upgrade from an existing iPhone 8 to an iPhone 12 mini as soon as the product was released. sell.
“I choose to stay with the iPhone because I feel too familiar with the iOS operating system. The interface design on the Apple device must be called beautiful to me. Although the two brands Huawei and Xiaomi are both beautiful. Smartphones are getting better and better, but I personally think they’re just following Apple. “Chen said.
According to research by CINNO, China, the world’s largest smartphone market has been considered as an important “business land” for Apple in recent years. Specifically, in the second quarter of this year, the US technology giant’s sales grew by 225% thanks to the “slight” price reduction of iPhone products.
Currently, Apples are facing fierce market share competition from domestic Chinese smartphone brands, typically the two “thorns” Huawei and Xiaomi. This is inherently due to the growing conflict between the US and China, people are encouraged to buy only domestic goods, and smartphones are no exception. Follow Counterpoint ResearchIn the second quarter, Huawei accounted for 46% of smartphone sales in China while Apple accounted for only about 9%.
But some analysts hope Apple will soon regain dominance in the Chinese market from Huawei as the company has now been blocked from using many U.S. smartphone accessories and technologies, including the site chipset. on some of their flagships.
Eric Tseng, executive director of semiconductor research firm Isaiah Capital & Research based in Taiwan, said: “Apple’s strategy to launch up to four iPhone 12 models is mainly to reach more customers through expanding the price segment.“. He said that Apple could regain between 15% and 20% of the smartphone market share in China from Huawei by 2021 if it continues to suffer heavy pressure from the US.