More than one third of young people are traveling according to the movement and judgment of others


This trend is both beneficial for tourism units but also a double-edged sword if service quality matters.

The age of the Internet has changed the way Vietnamese people design and experience travel trips. Instead of just asking familiar people like in the past, today Vietnamese have the opportunity to consult more diverse sources of information on websites, online travel platforms, listen to reviews from previous people. , …

Typically, a trip will now go through 5 steps: Selecting a destination; planning development; booking related services such as restaurants, airline tickets, hotels; experience the trip; and finally review, share after the end.

“There is a special problem that the sharing in step 5 makes a very important contribution to the selection of tours in step 1,” said Vu The Binh, Standing Vice Chairman of Vietnam Tourism Association. thus at the event Online Tourism Day – Vietnam Online Tourism Day 2019 takes place on June 26.

Drawing data from a recent study, Mr. Binh said that up to 35% of Vietnamese people choose a tourist destination based on the opinions of their predecessors. Especially, if the group of 18-24 year olds alone, this rate is 38%.

In addition, the study also pointed out some remarkable data such as with the development of the Internet and mobile devices, up to 70% of visitors share travel experiences online. 20% of young people are inspired by online campaigns, or even 87% of young people traveling on smartphones consider smartphones to be an indispensable tool, “forget everything, can’t forget your phone”.

“This shows us that sharing on the Internet has created a different tourism awareness. And so for the younger generation, over a third are following the movement, following the judgment of others. “, Mr. Binh asserted.

Tourism Association representatives rated this trend as beneficial but could also be a double-edged sword for businesses. If done well, they will attract more tourists to visit, increasing operating revenue. But if it does not work well, it will immediately create an opposite effect, affecting business reputation.

“So everyone be careful in fulfilling their commitments to the customers. Otherwise, instead of benefits, your own facility will suffer. This is also an important value for tourism.” online bring “, Mr. Binh reminded the tourism business units sitting below.

At the moment, online travel is a type of benefit for all parties in the ordering process. With online platforms, they have the opportunity to offer more options to customers, increasing the ability to sell additional services. And buyers are also willing to buy more to take advantage of the deals. This means that online travel provides an opportunity for everyone to actively participate: Sellers sell more, buyers buy cheaper.

According to 2017 data, the tourism industry contributes 9.4% to the total GDP of Vietnam, of which online tourism is 5.8%. In addition, the proportion of workers involved in the online tourism segment is 1/13, meaning that 1 in 13 Vietnamese people in this field.

Hong Lam
* Source: Young intellectuals

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