Microsoft invaded the holy land of Google search giant - Photo 1.
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Microsoft invaded the holy land of search giant Google


We all know that Google is the No. 1 company in the field of online search. Google’s biggest rival is the Bing search engine of software giant Microsoft. But with only 3% of the market, Bing is not at all pressure to make Google sweat. In an effort to help grow the Bing search engine, Microsoft dared to invade the holy land of Google.

According to a recent post on the Pixel Phone forum, Microsoft has found a way to bring Bing to Google’s Android. We all know that all of the Android search features are implemented by the default Google search engine.

But now, inside the Outlook app on Android, Microsoft has integrated the search feature with Bing. When highlighting a piece of text and holding down, a menu with three options is displayed, one of which is Bing search.

If you click this option, a browser window will open right in Outlook, with results searched using the Bing tool. In other words, even if you don’t have the Bing app installed, this tool can still work on Android.

Microsoft invaded the holy land of Google search giant - Photo 2.

But it was Google who paved the way for Microsoft to do this. Starting with Android Marshmallow, Google has allowed developers to add their own options to the custom menu. Therefore, it can be said that Microsoft legally bypassed Google.

Currently, this feature is only integrated into the Outlook email client by Microsoft. However, in the near future, the software giant can expand to all its applications on Android.

A smart strategy to help Bing search engine can increase market share, right on Google’s holy land Android. However, whether users accept this feature or not is another story.

Not long ago, Microsoft also forced users to install and use the new Edge Chromium browser, through automatic updates of Windows 10. This action of Microsoft has made many Windows 10 users feel uncomfortable. and annoying, angry.

References: phonearena


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