Michelle Ice City's theme song hits the whole network! See how the brand is out of the circle

Michelle Ice City’s theme song hits the whole network! See how the brand is out of the circle


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You love me, i love you

Michelle Ice City is sweet

I love you you love me

Mixue ice cream &tea

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Recently, the theme song of Michelle Ice City has been out of the circle strongly, whether it is Douyin or station b, it has its shadow everywhere.

The picture comes from Baidu, if there is any infringement, please contact to delete

According to statistics, the Chinese-English version of Michelle Ice City’s theme song has reached 1377.7W at station B, becoming the most viewed video on Michelle Ice’s official account at station B. At the same time, many B-site up hosts spontaneously carried out secondary creations and produced different versions of the theme song, creating a strong wave of traffic for Michelle Ice City to go out of the circle.

The picture comes from Baidu, if there is any infringement, please contact to delete

The appearance of Michelle Ice City in Douyin is a bit different, which comes from a social death video of a Douyin blogger singing the theme song at the Michelle Ice City branch. Afterwards, many Douyin netizens began to spontaneously shoot videos of Michelle Ice City singing free of charge. For a while, Michelle Ice City became a hot spot on Douyin.

Seeing this, many people may have to ask, can it be possible to spread the Internet with just one theme song? Then why are other brands not out of the circle? Yes, things are far from as simple as we thought. Michelle Ice City’s ability to get out of the circle is not just the theme song, but there are a series of operations behind it.

01sound marketing

Everyone knows that sound is the biggest stimulus that can attract people’s attention second only to the eyes. When the designs and patterns of various styles become more and more similar, consumers begin to feel fatigued. Using sound to attract consumers’ attention has become the most effective marketing method. This is also the main reason why Michelle Ice City has spread all over the Internet.

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The theme song of Michelle Ice City is not completely original, it is adapted from the classic American folk song “Oh! Suzanna”. This folk song has a simple melody, a brisk rhythm and easy memorization. At the same time, it has been popular in China for many years, has a very good mass base, and can spread quickly. In addition, Michelle Ice City also invited professionals to adapt the original song, removing some complicated parts to simplify the whole melody; with a brand slogan as the lyrics, the whole theme song is simpler and more memorable. mouth.

02Timeliness of Marketing

Timely marketing is another reason for this Michelle Ice City theme song fire. As early as the year before last, this theme song had been released. When did it suddenly explode after a year and a half?

The second creation spontaneously created by netizens was the “introduction” to this explosion, but the timely follow-up by Michelle Ice City made this national carnival even more out of the circle.

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According to Wang Weilong, the official person in charge of Michelle Ice City, “Recently, a netizen uploaded a video of Michelle Ice City’s theme song on a certain platform, and it suddenly received nearly 200,000 views. When we noticed this situation, we took the initiative to contact the netizen, use the official account to like him, and take this opportunity to conduct a wave of guidance to encourage netizens to create a second time. “

The picture comes from Baidu, if there is any infringement, please contact to delete

Overnight, various versions of the Michelle Ice City theme song continued to emerge and occupied major platforms such as Weibo, Douyin, and NetEase Cloud Music, forming a trend of “screening”.

In general, the unexpected popularity of Michelle Ice City is a successful brand marketing case. Okay, that’s all for today’s sharing. If you like this article, remember to like, comment, and forward.

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