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Marriott enters the takeaway market, the price of more than a thousand dishes is mostly 50-400 yuan


Beijing News (Reporter Qu Xiaoyi) Marriott International Group has announced that it has cooperated with the delivery platform “Are you hungry” to open catering delivery services in more than 130 hotels in 49 cities in China? A reporter from the Beijing News found that the prices of these online food delivery meals ranged from 50 yuan to 400 yuan, including sea cucumbers, beef ribs and other high-cost dishes, and the classic black bean chicken leg rice at Renaissance Beijing Hotel The price is 48 yuan.

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More than a thousand dishes, mostly one hundred or two hundred yuan

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There are currently two hotels in Beijing area, Four Points by Sheraton Beijing Yongtai Hotel and Renaissance Beijing Hotel, already hungry. The Beijing News reporter saw from the platform that the take-out meals at the Four Points by Sheraton Beijing Yongtai Hotel include dozens of varieties of Hunan cuisine, staple food, barbecue, pizza, etc. The dishes range from tens of yuan to hundreds of yuan, most of which are in About two hundred yuan. Among them, the price of “Beautiful Italian Pizza Package” is 128 yuan, including 12-inch pizza, salad, potato lattice, chicken nuggets and drinks. The fried dishes, set menus, roasted meat, pasta, etc. launched by the Chinese restaurant in the Renaissance Beijing Hotel are all under 100 yuan. The price of a classic soy sauce chicken leg rice is 48 yuan.

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According to Wang Yangxing, Operations Director of Marriott International China Central and Western Region, the take-out menu is composed of selected dishes from various hotels and a certain proportion of signature dishes. Taking into account the dining scene and habits of consumers, the home-made dishes are mainly based on According to the characteristics of consumers in the area, the takeaway menu is designed according to local conditions. It is reported that this time, Marriott International’s hotel chef team has designed more than 1,000 dishes based on consumers’ dining habits and different dining scenarios.

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In addition to conventional dishes, many Marriott International Group hotels also offer a wide variety of special packages, such as Guangzhou Grand Plaza Marriott Hotel, in addition to the launch of Cantonese flavor packages, it also launched Japanese bento and selected dishes in Southeast Asia; Sheraton Shanghai Jiading Hotel The hand-made shortbread with rich local characteristics of Shanghai was launched.

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Entering the takeaway market, hoping to break the traditional consumer perception of five-star hotels

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Affected by the epidemic situation, from March to April this year, many domestic high-star hotels began to try to launch take-out food delivery services. However, most hotels have fewer choices of takeaway dishes, some hotels cooperate with niche food delivery platforms, and some hotels sell through WeChat public accounts, which require consumers to mention or flash delivery. Some people in the industry were not optimistic about the high-star hotel “entering” the online takeaway market, believing that the hotel’s market positioning, consumer groups, and profit model are not “in harmony” with the takeaway market. A hotel practitioner said, “Actually, many high-star hotels launched online take-out services in March, mainly to solve the expediency of inventory during the Spring Festival.”

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According to Trustdata data, the transaction volume of the Chinese takeout industry market reached 603.5 billion yuan in 2019. So, can the high-star hotel get a slice of the takeaway market? Industry insiders believe that the numerous “groups” of Marriott International hotels are hungry on the line, to a certain extent, it also shows that the high-star hotel is officially determined to “enter” the online takeaway market.

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Wang Yangxing told the Beijing News reporter that the development of the food and beverage delivery market is a long-term plan for hotels to adapt to market changes and needs, and to expand new growth points for hotels. The delivery service and products can also be used as a carrier to break the five-star rating of guests. The traditional recognition of the hotel has the opportunity to attract consumers to the store and experience more dishes.

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A veteran in the hotel industry said that before the takeout restaurant market has been fighting price wars, the hygiene and quality of dishes are often criticized. After the epidemic, the takeaway market will be more subdivided. With the increase of high-end consumer groups, the quality requirements of takeout catering are also higher. He analyzed that at the initial stage of opening the take-out service, Gaoxing Hotel may have “water and soil” in terms of cost accounting, staffing and response speed, but after a period of running-in and research, Gaoxing Hotel will gradually find its own Positioning and orientation. “For food delivery platforms, cooperation with Gaoxing Hotels can help improve their own quality; and if Gaoxing Hotels takeout catering can find a balance between quality, cost and price, it will be welcomed by mid-to-high-end customers. It will even drain the dine-in. “

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“After the water test during the epidemic, the take-out service will become the normal state of operation for high-star hotels after the epidemic.” The industry predicts that the overall layout of the group will be more helpful for high-star hotels in take-out catering compared with individual hotels. The long-term development of the market.

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At present, most consumers have relatively good feedback on hotel takeaway products, and generally believe that they are safer and healthier. One consumer said, “The food delivery card for hotel takeout will specifically indicate the time of the meal and recommend that guests Eat within hours, the details are very intimate. “

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Beijing News reporter Qu Xiaoyi

Editor Li Zheng Proofreading Wei Zhuo

Image courtesy of Marriott International

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