After the global PC market sales fell 3% in the first quarter of 2019, both the second and third quarters achieved a slight recovery. Among them, it rose 0.7% in the second quarter and 1.1% year-on-year in the third quarter. The total shipments in the third quarter reached 68 million units. Compared with 67 million units shipped in the same period last year, the overall performance of the PC market this year is better. From the perspective of shipments, in the context of the market’s slight recovery, Lenovo and Acer’s global sales “returned blood” was obvious, and Apple also benefited a lot.
In terms of brands, HP achieved the lead in the first and second quarters of 2019, but was overtaken by Lenovo in the third quarter. Dell still ranks third in shipments. In addition, the performance of ASUS this year was unsatisfactory. It was steadily surpassed by Acer, also a Taiwanese manufacturer, while Apple was hovering in the fourth and fifth place in global shipments.
Although the full-year 2019 shipment report has not yet been released, due to the stimulation of new Intel 10th generation Core and AMD Ryzen products in the fourth quarter, global PC shipments should maintain a slight growth trend. Therefore, from the perspective of shipments, in the whole year of 2019, the PC market submitted a fairly satisfactory answer sheet.
Recalling the upcoming 2019, if summarized in one sentence, it is “innovation drives the industry and the market is moving forward.” Therefore, we may wish to take a look at the development of the entire PC industry in 2019, product conditions, and technical trends.
· Review of notebook industry trends: hardware giants vying for heat
The development of semiconductor chip technology is the main driving force for the advancement of the PC industry. Therefore, the trends of Intel and AMD almost determine the general trend of the development of the PC industry.
Earlier this year, Intel announced the 10nm process technology and the 10th generation of Core processors, and in April released the 9th generation of Core standard version processors, while NVIDIA released the GTX 16 series independent graphics cards at the same time. Game this update cycle.
底 After the release of Intel’s 10th generation Core at the end of August, the PC market transition into a thin and light update cycle.
AMD, in April, announced the release of the second-generation Ryzen 3000 series processors, the game and thin and light products entered the update cycle at the same time, and achieved resistance with Intel.
From a hardware perspective, AMD platform products are in a trend of small but steady improvement in 2019; Intel still has absolute dominance in the notebook market, especially in terms of game books.
On the other hand, Intel-led creative design PCs have been launched, and NVIDIA has also strongly advocated this segment. At the same time, Intel-led Core Mobile Super Edition new products have also recently landed, so from a market perspective, This year’s mega trend is the subdivision of the PC category again.
· Laptop product review: market segmentation and product innovation go hand in hand
笔记本 The megatrend of the notebook industry in 2019 is the further segmentation of categories, and the core word mapped to the product side is naturally “innovation”. Throughout the past year, whether it is game books, thin and light notebooks, new creative design PCs, Core Mobile Super Edition and other new categories, compared with 2018, there are many innovative designs that are memorable.
In terms of games, with the in-depth adjustment of the 9th generation Core platform by manufacturers, the current game has generally solved the problem of heat dissipation and can fully utilize the processor performance, which is closely related to the optimization of the heat dissipation structure. This year’s game book is most impressive in this respect. The processor has reduced frequency, the core temperature can be controlled, and the processor performance has been fully utilized. Compared with last year, it is full of frequency reduction, 90 ° C. For the above copy machine, this is the most practical improvement for the game book.
Dual screen design of Phantom Elf X
In addition, the game product also has some new explorations in appearance, such as dual-screen game books represented by HP Phantom Elf X, drawer keyboards represented by Predator Tomahawk 700, etc. Bold exploration of experience and game performance.
Marauder Tomahawk 700 unique drawer keyboard
Compared to game books, thin and light products have not made a breakthrough in appearance design, but have further improved overall portability.
At present, 13-inch products can be down to more than 700 grams, the highest is generally below 1.3kg, 14-inch products can be as low as 800 grams, and the highest is generally under 1.5kg. Of course, there is also an alternative product such as LG Gram that will make 17-inch products 1.3kg. Compared to 2018, the weight of thin and light books has been reduced by an average of 0.1 to 0.3 kg. At the current technical stage, this is already the best answer sheet that can be surrendered.
17-inch LG Gram weighs only 1.3kg
In addition, more and more thin and light notebooks have begun to try more convenient security designs such as power supply + fingerprint integration, camera “black valve” and so on.
Among the emerging categories, the products of Creative Design PC show a trend of diversification.
双 The dual-screen design represented by ASUS Lingyao X2 Pro brings great convenience to professional users such as design. The upper screen displays the production materials, and the lower screen can put some controls such as color palettes, which can help cultural and creative users to perform more efficient creative work.
Asus Lingyao X2 Pro secondary screen
In addition, ConceptD 7, Lenovo LEGION Y9000X, HP Light Shadow Elf 5 4K Maker Edition and other products are also unique creative design PCs. Therefore, compared to the single game product and thin and light product category of the product, the creative design PC field of the emerging subdivision field is a kind of weather that attracts a lot of people.
· Laptop technology review: feature innovation, display innovation are the main melody
In addition to product innovation, the notebook industry in 2019 also showed a tide of technological innovation.
The first thing to naturally mention is the one-touch transfer function brought by the Huawei MateBook series. One-touch transmission technology makes full use of the convenience of NFC to open up the system and hardware barriers between Android and Windows, smartphones and laptops, making file transfer, screen recording, and text / picture copying between different devices easy use.
The development of Yibang Technology has included many convenient functions so far, as follows:
One, the transmission function: Pictures, videos, TXT, Word, etc. can be transferred between the mobile phone and the computer;
Second, one touch screen recording and sharing clipboard function, make good use of it to get a very good experience.
One touch recording screen
Third, after the upgrade of Huawei’s mobile phone version to EMUI10.0 and above and Huawei Computer Manager 10.0.2.99 and above, Huawei has brought a new and revolutionary interactive technology-“Multi-screen collaboration “.
“Multi-screen collaboration” technology can not only achieve the mutual transmission of files, but also integrate the system between the mobile phone and MateBook, to achieve seamless collaboration between the mobile phone and MateBook. MateBook keyboard and mouse become the peripherals of the mobile phone. Professional application ecology, efficient operation across systems and platforms, bringing unprecedented experience of innovation and wisdom.
After the first pass, Lenovo, Dell and other manufacturers also followed up and launched their own similar functions. As a representative of notebook functional innovation, Huawei will inevitably leave a strong mark in the history of notebook computers.
Second, after the game manufacturer energetically promoted high refresh rate screens in 2018, notebook manufacturers began to promote the implementation of 1W low-power screens and high-color quasi-screens in 2019.
As we all know, when a device such as a laptop computer is not plugged in, the screen is the largest power consumption medium in addition to the internal hardware power consumption. Promoting the landing of 1W low-power screens can help notebook computers effectively improve battery life, which is extremely important for the future of thin and light notebooks.
Shenzhou’s first 4K OLED screen gaming notebook
And the high color accurate screen is also a new upgrade that many PC manufacturers began to try this year.
In the past, the color standard value of laptop screens, that is, the ΔE value was basically above 2 and some of the worse screens even averaged more than 5, and many manufacturers launched products with ΔE values less than 2 this year. For example, take the recent Razer Blade 13 stealth version of mercury as an example, its display color quasi average ΔE value is 0.95. In terms of color accuracy, its quality is comparable to professional displays.
In addition, products such as ConceptD 7, Lenovo LEGION, Y9000X and other creative design PC fields, the performance of screen color accuracy can reach this level.
In addition to these two “explicit” innovations, there are many outstanding innovations for notebook computers in 2019.
For example, the new generation of Wi-Fi 6 wireless network card brought by Intel, compared with the popular Wi-Fi 5 at this stage, the former has more than 40% performance. The actual experience is to significantly and effectively reduce the network environment delay, as shown in the following figure:
Wi-Fi 6 (right side of the screen) vs Wi-Fi 5 (left side of the screen)
Note the delay between the two
For example, in the process of lifting the performance of laptop hardware, Lenovo, Hewlett-Packard and other manufacturers have begun to introduce software to intervene. For example, Fn + Q, HP Command Center, Razer’s Thundercloud 3, etc., among them, the high-performance mode can often help the notebook computer processor to run stably under high TDP, and has good thermal performance. as follows:
This is the recently tested Razer Blade 13 stealth version of Mercury. After turning on the Thundercloud 3 software high-performance mode, the low-power Core i7 1065G7 processor TDP is pushed to 25W, and the core temperature does not exceed 80 ° C. You can see performance like this in Lenovo Xiaoxin Pro 13 and other products.
2019 notebook industry attention data
In the upcoming 2019, the notebook industry has shown a trend of diversification and innovation from the market to products to technology. Compared to the twilight of 2018, it is indeed a new phenomenon. The user experience innovation brought by diversified products and functional innovations has played a key role in the recovery of global PC shipments in 2019. These new products and new features have driven people to have greater replacements. power.
So, what is the attention data of the notebook industry in 2019? Let us reveal the answer together.
The most popular notebook category in 2019 is still gaming, accounting for 38.76%; followed by thin and light, accounting for 22.97%; third is business office, accounting for 20.65%. The three major categories accounted for more than 80%.
The most popular notebook price for users in 2019 is 4000-4999 yuan. On the one hand, this price range is still the mainstream price segment. On the other hand, this year’s competition in this price segment is very fierce, especially for AMD Ryzen platform products. Mostly in this price range, further increasing the user’s attention to this price range.
In terms of hardware attention, the attention of 16GB memory has increased significantly, reaching 34.35%, which is a significant increase compared to last year. At the same time, the attention ratio of 512GB solid-state hard drives has also increased significantly. The popularity of hardware coincides. The two categories of graphics cards and screens are basically the same as before.
The top ten brands of attention in 2019 are still Lenovo, Hewlett-Packard, and Dell, which are in the top three. Huawei’s performance this year is very strong, killing it to fourth place. Its MateBook X Pro, MateBook 13/14 and other products performed strongly , Loved by users.
Lenovo was relatively low-key in the first half of this year, and in the second half of the year, it played a beautiful battle with the Ruilong version of the Xiaoxin Air 14, and the tenth-generation Core version of the Xiaoxin Pro 13. It was a good reputation and sales.
Finally, let’s take a look at the product attention of the three categories of game books, thin books and business books in 2019.
In terms of games, HP Shadow Elf 5, Lenovo Savior Y7000P 2019, and Huawei Flight Fortress 7 are ranked in the top three, with attention index of 2.97%, 2.91%, and 2.48%, respectively. From the perspective of the three products, they are all products with both cost-effectiveness and quality in 2019.
In terms of thinness and lightness, Lenovo Xiaoxin Pro 13 ranked first and third is not surprising at all. As the most competitive product in the second half of the young thin-book market, Lenovo Xiaoxin Pro 13 series can be said to be the ultimate in cost performance and quality under the current technology level.
The Huawei MateBook X Pro, ranked second, is also no accident. This series of products has maintained a high level of popularity since the beginning of 2019. On the one hand, it benefits from the quality of the product itself, and on the other hand, Huawei’s functionality Innovation also makes it a higher topic. In addition, Huawei MateBook 14 also ranked in the top 10 of the annual attention list, which is also one of the main driving forces for the rise of Huawei’s brand attention.
Business is still an inherent pattern. The ThinkPad X1 Carbon 2019 occupies the top of the list. The difference is that the products on this list have LTE capabilities. It can be seen that many business users still pay attention to notebook connectivity. The second-ranked HP Zhan 66 is a product for small and medium-sized enterprises or entrepreneurial users. Its sales performance in the market is very good. Even if it is ranked first, it will not be a surprise, but it ended up with 0.04%. The slight inferiority ranks second, and still gives quite high affirmation.
The third place is Microsoft’s Surface Pro 6, not Surface Pro 7. After all, the latter has just been launched, and our list is for the whole of 2019, not the recent new product list. At the same time, the Surface Pro 6 has performed well in sales for a long time, and it is deserved to be ranked third.
· Conclusion: Innovation is the foundation
Looking back at the notebook computer industry in 2019, one core word from the product side and the technology side is “innovation”.
Up to 16GB of memory upgrade, 512GB / 1TB of solid-state hard drive upgrade, low-power screens up to 1W gradually popularized, creative design PC segment market landing, the battle between Intel’s 10th generation Core and AMD Ryzen platform, etc. are all around Innovation 2 The word changes. In addition, dual-screen notebooks, 1.3-inch 17-inch notebooks, Huawei’s representative one-touch transmission technology, Wi-Fi 6 and so on, also embody the driving force brought by innovation.
Industrial level, the influence of Huawei and Honor brands has been further enhanced. Through technological innovation, it has a direct impact on the traditional PC market structure, which has brought considerable pressure to established players in the industry. At the same time, innovative applications with extremely high-value attributes have enabled Huawei and Honor products to gain excellent user reputation. The reputation of the MateBook series and MagicBook series runs throughout the year.
Stimulated by emerging brands such as Huawei and Honor, the established manufacturer Lenovo submitted a satisfactory answer in 2019. Its Lenovo Xiaoxin Pro 13 was launched into the market as a hammer, which can be described as the end of the year. Laid a solid foundation.
In terms of upstream manufacturers, AMD Ryzen platform’s strong grabbing market share has also become the biggest attraction in 2019. Although Intel still has a crushing advantage in the notebook product line, in the field of desktop processors, Intel’s market share in the past ten years has been eaten away by AMD. In Europe, South Korea and other regions, AMD Ryzen processor sales have surpassed Intel, such fierce competition has not appeared for more than ten years.
In addition, Qualcomm’s Snapdragon processor is used to challenge the traditional PC landscape. Although it has not achieved ideal results, Qualcomm’s ambition to enter the PC industry has not changed.
Throughout 2019, the notebook industry has shown vitality not seen in the past few years. The red-blue battle between Intel and AMD has resumed; Lenovo, Hewlett-Packard, Dell and other established manufacturers have reinvested more power in product innovation; Huawei, Honor, Xiaomi The emerging brands represented the challenge to the traditional pattern, as well as the vigorous innovation from the technology side and the product side. Together, they draw a complete end to the upcoming 2019.
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