Looking at the future ecological blueprint of Intel laptops from the 10th generation Core and Athena plans


The dual-architecture model of the 10th generation Core may not be the case. When the process technology is getting closer to the physical limit, this “dual insurance” mode may become the industry norm. At the same time, the resulting more refined products and market segmentation will also become the pillars that support the innovation of the PC industry.

In the future, the upgrade around the PC will no longer be the improvement of the performance of a single component, but the innovation of the performance, functions and features of the entire platform.

As the vane of the PC industry, Intel’s every move is affecting the development of this industry. Especially in the notebook market, Intel has spared no effort in leading innovation. This is particularly evident in the upcoming 2019. This year, Intel has released all the driving forces of the accumulation of technology, industry and product in recent years:

In PC hardware, the landmark Intel 10th generation Core processor family was launched; in market segmentation, Intel has landed creative design PCs that have been cultivated for many years, and has driven ultra-thin laptop innovations after ultrabook Athena plan; At the same time, Intel has blossomed in software, interfaces, networking and other fields, shaping a more complete and huge PC software and hardware ecosystem.

Looking at the future ecological blueprint of Intel laptops from the 10th generation Core and Athena plans

· Open the door of connection

Date back to the beginning of March, a “Intel announced the opening of the Thunderbolt protocol specification to the USB Promoter Group” detonated the industry.

Thunderbolt is the Thunderbolt interface, and now it has developed to the third generation, Thunderbolt 3. Prior to this, all companies using the Thunderbolt 3 interface protocol needed to obtain authorization from Intel. They also needed independent control chips, which cost a lot of money. As the “super interface” with the strongest performance and the most complete functions, the popularity of Thunderbolt 3 is subject to this.

Therefore, Intel’s opening the Thunderbolt protocol specification to the USB Promoter Group means that it will not need to pay a license fee to use the Thunderbolt 3 interface protocol in the future. At the same time, Intel will integrate the Thunderbolt 3 controller directly into the CPU on the 10th generation Core and future new platforms, which opens the door for the popularization of Thunderbolt 3 interfaces.

Looking at the future ecological blueprint of Intel laptops from the 10th generation Core and Athena plans
New products such as Dell XPS 13 that meet Athena plan support Thunderbolt 3 interface

Not long ago, USB-IF announced the USB 4 specification, which is compatible with the Thunderbolt 3 interface protocol, so the future USB interface will have the performance and functions of the Thunderbolt 3 interface. Its transmission speed can reach 40Gbps, support 100W PD power supply, support audio and video output, and support 4K 60fps transmission and support for external graphics cards. Compared with the strongest USB-based TYPE-C 3.1 Gen 2, the transmission speed alone, Thunderbolt 3 is 4 times its 10Gbps transmission speed!

Looking at the future ecological blueprint of Intel laptops from the 10th generation Core and Athena plans
Product Features Compliant with Athena Program (Core Mobile Super Edition) Specifications

Opening the lightning agreement is to Intel’s six major technological pillars (Intel announced the six major technological pillars in December last year: process, architecture, memory, AMD interconnect, software, security), and necessary measures for the interconnected part. In order to make future PC products have stronger interface expansion capabilities and data transmission capabilities, such as the new thin and light products within the scope of the current Athena plan, the Thunderbolt 3 interface is one of the important standards.

In addition to the physical interface, Intel introduced new Wi-Fi 6 technology at the same time as the release of the 10th generation Core in order to allow PCs to have better network connection capabilities. Compared with Wi-Fi 5, which is popular at this stage, the former is more than 40% better than the latter in terms of performance. The actual experience is to significantly and effectively reduce the network environment delay, as shown in the following figure:

Multi-point flowering innovation upgrades Intel's treasures for the PC industry
Wi-Fi 6 (right side of the screen) vs Wi-Fi 5 (left side of the screen)
Note the delay between the two

Add something to platform innovation

For PC, the quality of all experience comes from the underlying hardware. For thin and light notebooks, the processor is the most important foundation. This is why Intel has been exploring for many years to continue to reduce power consumption and maintain performance improvements, because only in this way can the thin and light notebook be truly lightweight, while also ensuring the user experience, otherwise thin It is thin, but the performance is poor, and it is meaningless.

At the beginning of the next year, Intel officially announced the details of the 10nm process technology at CES, and at the end of August, Intel officially released the tenth generation of Core new products. Not only the Ice Lake processor with a 10nm process, but also the Comet Lake processor with a 14nm process.

14nm process continues, Intel issues 10th generation Core CometLake processor
Distinguish Ice Lake from Comet Lake

很多 A lot of people don’t quite understand why the 10nm process Ice Lake has come out, so why continue to write on the 14nm process? In fact, as long as you understand the difference between the two, it is not difficult to understand why Intel did it.

Ten generations of Core two processes, unprecedented coexistence of two architectures.

Comet Lake is based on a mature 14nm process technology to further tap the potential, and for the first time achieves a 6-core design on a low-power U-series processor. The Intel Core i7 10710U processor reached 6 cores and 12 threads, and the TDP remained at around 15W. This is a typical performance increase and power consumption decline. Six cores give thin and light books more powerful multitasking capabilities, making them more handy when facing applications such as rendering and video editing.

Ice Lake maintains a maximum of 4 cores and 8 threads, but because it is equipped with Intel Gen 11 Iris Plus core display, it gives the thin and light books more powerful gaming and entertainment performance. Especially at 4K resolution, today’s thin and light notebooks will perform better, and they will not be stuck at high resolutions like previous old products.

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Iris Plus displays 4K resolution “League of Legends” frame performance

One is the improvement of computing power, and the other is the improvement of graphics performance. Comet Lake and Ice Lake have their own advantages, which meet the needs of different groups of people.

At the same time, we also found a phenomenon that after the Intel’s new platform was listed in the past, the price of notebook computers was difficult to reach the mainstream price in a short time, especially the Core i7 products, which are basically locked above 7,000 yuan. However, through the extensive platform layout of the Tenth Generation Core, both Comet Lake-based products and Ice Lake-based products have reached the mainstream price range of 5,000 or even 5,000 yuan in a short period of time. In the richness of product selection, the 10th generation Core has completed a qualitative change.

· Deep cultivation of creative design market segments

Better connectivity, better performance, and richer choices enable Intel to have sufficient technology reserves in driving light and thin books and innovations to bring a strong driving force. After the launch of the new Core Mobile Super Edition (Project Athena), it outlines the future innovation direction of thin and light notebooks for us.

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Core Mobile Super Edition Logo

On the other hand, the landing of Intel’s creative design PC is an accurate interpretation of market segments.

Creative design PC evolved gradually from the concept of “designer computer”, which is not a category that Intel came up with. It is a segment of the market that has been united with industry partners and OEMs as early as around 2015.

People in the cultural and creative fields do not understand computers, do not want to understand computers, and have no time to understand computers. However, the requirements for computer performance are very high, such as film and television, video broadcasters, architects, designers, photographers, etc., are all the same. Intel saw the pain points of this industry and these groups of people. After years of testing, investigation, and research, it finally landed a creative design PC this year, completely helping users in the field of cultural innovation to solve the problem of choosing a computer. With a visual logo:

Reshaping the PC Segmentation What exactly is Intel's Creative Design PC?

You do n’t need to have a deeper understanding of the hardware to know that this product is suitable for users of cultural and creative design. This is the easiest and most straightforward method, but there is a lot of professional work such as testing and certification by the Intel professional team behind it. Effort, how much professionalism is there in a simple icon?

· Economic blueprint for future notebooks

In 2019, Intel’s actions in various fields have opened a corner of the future notebook ecological blueprint.

First of all, the Athena plan, which is the Core Mobile Super Edition, will give a good idea to the future of the young and thin notebooks. Six key indicators will promote the evolution of thin and light books towards unprecedented goals. include:

一 、 Instant Action

Twenty-two, Performance and Responsiveness

三 、 Intelligence

24. Battery Life

Five, Connectivity

26. Form Factor.

Through Moden Standby, Tenth Generation Core, artificial intelligence technology and applications, 1W low-power screen, open Thunderbolt 3 interface protocol, Wi-Fi 6 technology, and more lightweight design, Intel is leading the thin and light notebooks towards higher specifications. . The technological progress of the entire platform has greater value to the user experience than a single hardware performance improvement.

At the market segment level, in the past we divided notebook computers into many categories, such as home notebooks, business notebooks, netbooks, student notebooks, game notebooks, audio and video entertainment notebooks, and so on. But in addition to game books and business books, in fact, users often can not get more detailed information from the words “home”, “internet”, “student” and so on.

Special directional subdivisions such as creative design PCs are more meaningful for users to buy guides. Users can literally see whether they belong to this type of population and whether they have such application needs, and at the same time, they can tell who these products are made to. Therefore, the future notebook market segmentation is naturally the finer, the more accurate the better.

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Product innovation based on the characteristics of user applications in the cultural and creative field brings unlimited imagination

In addition, the arrival of Intel Gen 11 core display also brought us a lot of thinking. In the past, thin and light books were almost equal to “can’t play games.” For example, “League of Legends”, which has relatively low hardware requirements, has not been able to achieve 30fps smoothness in 4K resolution in the nuclear display environment. The Iris Plus nuclear display directly makes this impossible possible, while also bringing a better experience. This seems to allow us to see the future of entertainment and gameplay on thin and light notebooks.

Therefore, what we said at the beginning: the future development of the notebook ecosystem is not determined by a certain piece of hardware, but is driven by the coordinated development of a core hardware and its surrounding many software and hardware elements to promote change. Intel has seen this and has taken the lead On the road.

This article is an original article, if reprinted, please indicate the source: See the future ecological blueprint of Intel laptops from the 10th generation Core and Athena plan http://nb.zol.com.cn/732/7324983.html

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The dual-architecture model of the 10th generation Core may not be the case. When the process technology is getting closer to the physical limit, this “dual insurance” mode may become the industry norm. At the same time, the resulting more refined products and market segmentation will also become the pillars that support the innovation of the PC industry. In the future, the upgrade around the PC will no longer be the improvement of the performance of a single component, but the performance of the entire platform, …

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