Prior to the iPhone X, Apple's top price bracket was $ 650 and $ 750 for the "regular" and iPhone Plus models respectively. But with 60 million units sold and the number one selling position in the world, the iPhone X has changed everything: all the "top" items must be devoted to the thousand-dollar price bracket. The price bracket of 600 – 800 USD is only for second-class iPhones only.
The iPhone XR and iPhone 11 are the best examples. At $ 750, the XR is inferior to the "first-class" X models: no OLED, less RAM, and even just a single camera – which is even worse than the iPhone 8 Plus launched the year before. The successor to the iPhone XR, this year's iPhone 11, is also only equipped with an LCD screen and dual camera at $ 700.
In terms of features, iPhone 11 can be said to be significantly inferior to rivals in the same price range.
Meanwhile, Samsung has been a pioneer in the 3-camera and 4-camera race since 2018. By this year, even Samsung's low-end mid-range smartphone, the Galaxy A10, costs just one third of the iPhone 11. also still equipped with OLED screen. If placed next to the "top two" of Samsung as Galaxy A90 or Galaxy S10e, iPhone 11 probably won only on the chip power category. Similarly, all Android phones in the same price segment as Huawei P30, OPPO Reno 10X Zoom (3988 Yuan, or about 590 USD) or Mi 9 EE (3500 Yuan, about 510 USD), iPhone 11 have too many points. inferior.
Still, the ability for the Android army to win the iPhone 11 is still very fragile. The numbers below will show you that:
Top 10 best selling smartphones for the first half of 2019. Data: IHS Markit.
Remember that the first half of the year is the season for Android vendors. Galaxy S10 series 3 launched in February; Mi 9 "eat along" the same day. The P30 debuted in April, when the XR was 7 months old. An "old" iPhone is still enough to beat the latest and most attractive Android phones in the sales battle.
Not even a high-end Android phone made it into the top 10, including the S10, P30, Mi 9 and Reno. The drumming around the P30 is the most meaningless. In September, Huawei announced the P30 "series" sold 16 million units, but this number includes all P30 versions, including the P30 SE, which costs just over $ 300. It took Huawei the first 5 months to reach 16 million for the whole series, while Apple sold just over 22 million XR in just over a quarter.
Samsung models appear to be the densest in the rankings, but even the A10 priced at over $ 200 only sold about half of XR sales in the first half. Samsung's most expensive product on this list costs about $ 250. The same goes for Xiaomi or OPPO: none of the products cost more than $ 200, but the Redmi 6A even launches at just 800 Yuan (more than 110 USD).
The new prices for the iPhone 11 and iPhone XR will make the competitiveness of high-end Android increasingly dissipate.
If only the first half of the year had the iPhone XR been so dominant, how could Android companies compete with this year's iPhone portfolio? The iPhone 11, the successor to the iPhone XR, will start at just $ 700 – $ 50 less than the starting price of last year's XR. XR is not as dead as XS and XS Max but is retained at a price frame of only $ 600, down $ 150 compared to the original price. This price bracket allows the iPhone 11 and iPhone XR to be in nearly the same position as last year's iPhone XR and iPhone 8: on the chart for the first half of the year, these are the two smartphones ranked No. 1 and No. 4 indeed. , if you intend to beat the iPhone 11, Android companies should think of a newer tactic!