Laptop market in the future: so hot "legs cauldron" Intel, AMD and ARM

Laptop market in the future: so hot "legs cauldron" Intel, AMD and ARM

This past week has been a great time for technology techies all over the world. Continuously at Computex 2019, we have seen AMD Ryzen 3000 explode, Intel unveiled its 10th generation CPU and ARM announced the design of its CPU and GPU for 2020. Along with Nvidia and expansion Its market is outside the land of gaming graphics and to the land of more sophisticated computing technology, the three names mentioned above are shaping the future direction for microprocessor development.

Although the development and competition of these 3 brands will profoundly affect the design and operation of Windows PCs, Mac Pro workstation or gaming consoles, the new Laptop is the hottest market in the near future. with information recently revealed from each side.


arm laptop competition

The architect of the smartphone era, ARM is the owner of the core script and design drawings for the mobile SoC system, which companies like Qualcomm, Apple, Samsung or most recently Huawei must buy the copyright for. From there, it is possible to develop iPhone, Galaxy, Pixel … All smartphones, along with outstanding tablet models currently operate on ARM-based processors. With Intel completely failing to "cram" the x86 chip (ARM-based script) into mobile devices, ARM should simply enjoy the exclusive piece.

However, the ambition of the UK-based company is even greater, that is to expand the business market, bring ARM processors into laptops, even the desktop. And to do that, ARM needs more pure power if it wants to fulfill the long-term plan of expanding out of mobile realm.

qualcomm arm laptop competition

Laptops run by ARM processors are no longer something new, typically Asus NovaGo or HP Envy x2; Qualcomm has had recent success with Snapdragon 8cx, Its first CPU is optimized for Windows machines; Apple is also expected to replace Intel's Mac CPU at some point in 2020. In addition, Cortex-A77 CPU and Mali-G77 GPU Recently revealed by ARM, it is certain that future landings are inevitable.


Still the most parallel name with the phrase CPUIntel is spending the majority of its time talking and addressing its processor-related issues.

At Computex Taipei this week, Intel pushed its commendable Project Athena project, striving to set new standards for battery life, connectivity, responsiveness and thinness of the machines. Laptops have Intel's latest generation of processors. Ice Lake CPU, also revealed earlier in the week, belongs to the long-awaited 10nm process that is finally ready. However, the move on the release of this generation of processors on previous Laptops also partly indicates the level of interest of the "Blue team" for this market.

intel project athena laptop competition

Leaving the multiplier and clock race, Intel expects the "Intel Inside" stamp to become a symbol of the guarantee of a modern mobile device with all the qualities that users want.

It's an ultra-light and portable form factor design that is impressive and ready to master all the work for a long time, and that is the ability to stay connected consistently – all of the important points in Project Athena.

Two Twin River models with dual screens and Honeycomb Glacier from Santa Clara lab show Intel's vision for the laptop market: building design ecosystems and devices, while proposing a standard uniform quality through Project Athena initiative.


At the moment, AMD is the only name that chooses the traditional development path. While focusing on the basic strategies such as shrinking the production process to 7nm, bringing the first 12-core CPU to the mainstream user segment, the price is more attractive than Intel's … AMD actually received the benefit enthusiastic response from the international technology community.

amd laptop competition

Those efforts seem to be delivering results, as AMD's PC market share is growing steadily and the company has had a good win by securing a contract to provide processors for the PlayStation 5 in when the Xbox is a potential next partner and Microsoft has been rumored to consider AMD Picasso chips for the upcoming Surface Laptop line later this year. AMD's approach to multiple cores, strong graphics performance from Radeon and attractive pricing is proving the popularity of both consumers and hardware partners, especially at the time Intel met difficulty in fixing security errors and improving performance.


ARM's design, while promoting lightness and efficiency at the beginning, is developing to be able to respond to heavy workloads. Their future vision involves taking the strengths of smartphones and developing them to size and power to fit into larger machines.

On the other hand, Intel is trying to optimize the environment around the processor, selling processors along with a comprehensive product, just like Apple is doing with Mac and MacBook Pro. While AMD is just trying to develop effectively, focusing on performance on cost and performance on appropriate power consumption.

The balance of power between ARM and x86 processors will be interesting to monitor and observe. But in the near future, this week is simply a sign of better, faster and more efficient laptops and mobile devices coming.


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