There are products that replace very high. For example, if you go to the supermarket, do you want to buy Marvela cooking oil but are out of stock, are you willing to buy other cooking oil? Probability is high.
Or PS toothpaste is over, can you buy Colgate for use?
So when trading products with high substitutes, how to prevent the attack of the opponent with any chance of marketing at the point of sale, send hot hot PG to stand on the market, show the hot position ( cost a lot of money), big promotion …
Home Loading is the perfect promotion in marketing that when used, is able to "eliminate" the opponent for a long enough time to think of a new game to continue playing.
For details, please see this clip!
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