The Korean automaker confirmed the identity of the new logo before moving to 2021, applying it as early as October.
Park Han-woo, Chairman of Kia Group, said: “The new Kia logo is similar to the image that appears on the Imagine concept car, but it will be a little different.” The Korean automaker is promoting global copyright registration procedures and plans to launch a new logo in October 2020.
This is the first time Kia’s leadership has confirmed the change of the company’s logo, which had many rumors in late 2019. The logo that Kia president mentioned on Imagine, the concept of electric motors, was first launched in March. / 2019. In November 2019 at China International Import Fair, a new logo appeared on the electric coupe-style concept SUV, Futuron.
The new Kia logo is stylized with three consecutive letters of the brand name, the oval circle surrounding the old logo is no longer available. In December last year, the Korean Intellectual Property Information Service (KIPRIS) released the first images of Kia’s new logo. In particular, the two colors used for the new logo are red and black.
Confirmed the logo change, but the Korean car company has not said which model will carry a new image identity. Some unofficial information mentioned that the company will use a new logo for electric vehicles in the first stage, then to other commercial vehicles. Kia is pursuing and aspiring to successfully develop an 800 V battery system, providing a range of 500 km, which can be charged from 20% to 80% of capacity in 20 minutes at DC fast charging stations. 350 kW.