JD.com’s 11.11 debut, thin and light notebooks increased by more than 3 times


JD.com won the first battle on 11.11: PC, imaging, intelligence, stationery and other categories set new highs.The turnover of high-end gaming routers increased by 11 times year-on-year, and the turnover of Bank of China Nintendo game consoles increased by 5 times from the previous month.

On November 1, the much-anticipated JD.com 11.11 global love season ushered in a hot start. The sales of computer and digital products reached a new high. Just 10 minutes after midnight on the 1st, PCs, video, audio, stationery, office equipment, etc. all became popular. The advantages of compaction drove major sub-categories to take the lead. Among them, the turnover of thin and light notebook computers increased by more than 3 times year-on-year, the turnover of high-end gaming routers increased by 11 times year-on-year, and the sales of smart translation headsets increased by 19 times year-on-year. While refreshing the previous year’s record, it also showed that JD.com has an absolute advantage in the computer Digital 11.11’s strong strength and leading position at home.

What you want for office games, just buy it without worries

As the preferred platform for consumers to buy computer digital products, JD Computer Digital’s home field advantage of notebooks and desktops has been further enlarged during 11.11, and it continues to lead the industry. Ten minutes before November 1st, the turnover of thin and light notebook computers increased by more than three times year-on-year. Among them, Intel, as a brand loved by consumers, accounted for more than 70% of the new generation CPU sales of thin and light notebook computers.

Computer peripherals are another key point for consumers to purchase. The sales of gaming keyboards and mice in the first 10 minutes increased by 260% year-on-year, reaching a new high. In addition, the turnover of overseas stationery also achieved a year-on-year growth of 100%.

Exclusive is intimate enough, C2M reverse customized products are highly sought after

The current wave of e-sports is sweeping the country, not only spurring the rapid development of the e-sports industry, but also realizing dazzling growth in game-related categories. Only 10 minutes before the first day of the day, high-end e-sports routers set a record high of 11 times year-on-year increase in turnover. At the same time, gaming desktops also achieved a year-on-year growth of 220% in turnover. It is particularly worth mentioning that over 70% of sales came from products launched by JD.com’s C2M reverse customization model. In addition, sales of Type-C high-definition displays that can bring more high-definition visual experience increased by 7 times year-on-year, and nearly 50% of sales also came from JD’s C2M reverse customization model. It can be seen that the JD C2M reverse customization model has become a major “magic weapon” for satisfying consumers’ individualized and diversified consumption needs, and is deeply favored by consumers.

The Nintendo Switch game console, as this year’s explosive model, also ushered in a new round of growth in JD Digital 11.11. 10 minutes before the 1st, the Nintendo Switch game console turnover increased by 5 times from the previous month, of which over 60% of users Choose to buy a package. Under the support of JD Computer Digital’s 11.11 home game, the originally niche console game has quickly become a new choice for consumers’ entertainment life.

A happy life is indispensable, high-end smart devices are fragrant

As everyone puts forward higher requirements for quality of life, various smart digital products have also become hot spots for JD Computer Digital 11.11 shopping. In just 10 minutes before November 1, the sales of smart wearables on JD’s computer digital platform increased by 150% year-on-year, and the sales of smart translation headsets soared to 19 times that of the same period last year, setting new sales records again. In the video and audio category, the turnover of the full-frame camera category and the high-end HiFi headset category increased by 6 times and 4 times respectively year-on-year, and the trend of high-end consumption has gradually emerged.

Just as Nielsen’s “3C Home Appliance Industry Consumer Trend Report 2020” shows, on November 11 this year, when consumers are buying 3C home appliances, the omni-channel JD is still the trusted platform of choice. Along with the hot start of the impressive record, the full-scale sales of computer and digital products became popular across the board for JD.com’s 11.11 home game. As the new home of good things, low prices, and good services, JD Computer Digital 11.11 over 1 million pieces of real 50% off hot sale, 110,000 pieces of computer digital exclusive selection gift box, up to 24 interest-free, 30-day worry-free price guarantee and other great benefits Welfare, I believe it will attract more consumers to join this shopping spree, and will also drive the brand to achieve leapfrog growth with absolute home field advantage.

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