JD.com 11.11 Good Festival Festival Super Battle Report: Computer Digital Records Amazing


Computer Digital, as the “main battlefield” of JD platform, has an equally good record. From November 1st to November 11th, JD notebook sales increased by 75% year-on-year, sales of thin and light notebooks increased by 82%, and sales of high-performance thin notebooks increased by 105. %, Digital audiovisual, office culture, education and other categories have achieved sales blowout.

Computer digital, as one of JD.com’s main businesses, has been trusted by consumers for many years and is the platform of choice for most consumers when purchasing computer digital products. The past on November 11 marked the official conclusion of the annual Jingdong 11.11 Global Goods Festival. This year, Jingdong 11.11 is the new home of good things, low prices and good services. With the super ten billion subsidies and 100 billion concessions, it is the biggest discount in history. It has set off a new wave of rotation among consumers, and also set a stunning record of over 204.4 billion yuan in orders for JD.com during 11.11, demonstrating the strong consumer enthusiasm of consumers and the surging vitality of the Chinese economy.

Computer Digital, as the “main battlefield” of JD platform, has an equally good record. From November 1st to November 11th, JD notebook sales increased by 75% year-on-year, sales of thin and light notebooks increased by 82%, and sales of high-performance thin notebooks increased by 105. %, Digital audiovisual, office culture, education and other categories have achieved sales blowout. The Jingdong Computer Digital 11.11 battle report also shows to a large extent the purchasing behavior of today’s consumers and the consumption trend of computer digital products. From the data performance of JD.com ’s 11.11 war report this year, it clearly reflects many trends such as JD.com ’s C2M reverse-custom product sales, the strong rise of domestic brands, the tide of high-quality consumption, and the accelerated development of low-end markets. Zh

Reverse customization into the brand’s largest incremental field Young consumer group promotes new power of computer digital consumption

This year’s Jingdong 11.11 Global Goods Festival, the performance of reverse customization products that accurately understand user needs is extremely bright. Since JD.com’s digital power generation reverse customization, it has combined industry manufacturers such as Lenovo, Dell, HP, Microsoft, Thor, and the Mechanical Revolution to continuously dig out the upgrade of sub-categories such as notebooks, gaming notebooks, thin and light notebooks, and high-performance thin and light notebooks. Demand, this professionalism and intentions also won the enthusiastic “chop hands” of users during 11.11.

According to the Jingdong 11.11 war report, in the PC category, the turnover of reverse custom products increased by 491% year-on-year, and in the desktop category, Jingdong’s exclusive reverse custom product turnover accounted for more than 50%. Increased by 42 times; In addition, the sales volume of display categories increased by 68% year-on-year. For every 5 monitors sold by JD.com, 2 were from C2M reverse customization. It can be said that JD.com ’s reverse customization model has become popular and has become a computer and digital brand. A strong incremental field to boost sales.

JD.com ’s hot sales of C2M reverse customization products, on the one hand, benefit from the advantages of JD. Platform in big data, user insights, etc., and on the other, benefit from high-quality, preferential products brought by computer and digital manufacturers. As an important driver of JD Computer’s high-quality development, the C2M reverse customization model has shown an increasingly important role in meeting the diverse and high-quality needs of users.

At the same time, it is worth noting that the growth of new users during JD.com 11.11 is also remarkable. On the whole, more than 70% of the new users in the computer and digital field come from 3-6 tier cities, and the population penetration in the sinking market has increased significantly; The proportion of users aged 16 to 25 has increased to 37%. Young consumer groups have gradually become a new power of computer digital, and the proportion of household users has increased significantly. At the same time, the proportion of white-collar workers in the workplace has increased significantly, driving the continuous development of scene-based sales. In terms of geographical distribution, the percentage of digital users of JD Computer in Henan, Shandong, Sichuan, Hubei and other provinces has significantly increased, which has become a new growth driver for sales. Zh

High-quality products are highly sought after by consumers. JD.com ’s 11.11 new home boosts domestic sales. Zh

Driven by the wave of consumption upgrades, the trend of high-quality consumption is unstoppable. During the 11.11 JD.com, the sales volume and turnover of various categories of computer and digital products have been soaring. Among them, the category products that represent high-quality consumption have continued to refresh their sales records.

In the notebook category, sales of high-performance thin and light notebooks increased by 105% year-on-year, and sales of thin and light notebooks increased by 82% year-on-year. Lenovo, ThinkPad, Xiaomi, Huawei, and Glory respectively occupied the TOP5 seat of thin and light notebook sales. The turnover of game notebooks and high-end notebook notebooks was respectively Growth of 67% and 70%. Lenovo, HP, Shenzhou, Dell, and ASUS have been selected for the TOP5 sales of game books. It can be seen that the notebook category and the domestic brand veteran Lenovo ’s strength has exploded, achieving the first place in the PC field. In addition, the national e-sports The tide has driven the purchase of wireless keyboard and mouse devices. The sales of wireless gaming mice increased by 321% year-on-year, and the sales of wireless mechanical keyboards increased by 650% year-on-year. In addition, the turnover of B / Z / X series motherboards increased by 72% year-on-year, sales of CPUs with I5 and R5 and above increased by 334%, sales of high-frequency memory with DDR4 3200 and above increased by 305%, and sales of high-end gold power supplies increased by 100%. The turnover of 360 water-cooled radiators increased by 272% year-on-year.

With the increasingly personalized consumer trends and increasingly detailed consumer demand, smart devices and digital audiovisual products are also very popular. In the field of intelligent equipment, sales of high-speed routers comparable to 5G speeds and equipped with WIFI6 increased by 34 times year-on-year. Among them, Pulian, Huawei, Asus, Xiaomi, and Honor won the top five seats in high-speed routing turnover, leading the network equipment to upgrade again; meanwhile, Wearing smart watches has gradually become a trend, and the turnover of smart watch categories has increased by 320% year-on-year. Among them, Huawei, Huami, Honor, Xiaomi, and Samsung have steadily occupied the top five.

In the field of digital audio and video, consumers who have higher requirements on sound quality have become the trend of true wireless headsets. The sales of true wireless headsets have increased by 285% year-on-year and the sales of noise-cancelling headphones have increased by 78%. The brands are Sony, BOSE, Huawei, Beats, and Sennheiser. Smart speakers are also very popular, with sales increasing by 218% year-on-year. Xiaodu, Xiaomi, BOSE, Edifier, JBL have become the top five brands of smart speaker turnover. Affected by the trend of shooting VLOG this year, the sales of sports cameras are also very eye-catching, an increase of 103% year-on-year; meanwhile, the sales of full-frame micro singles increased by 37% year-on-year. Among them, the TOP5 brands of traditional camera turnover are Canon, Sony, Nikon, Fuji, Panasonic, while DJI, GoPro, Zhiyun, insta360, and Magic Claw account for TOP5 of non-traditional camera brand sales.

In the stationery category, consumers still love overseas stationery, with sales up 100% year-on-year; the turnover of voice-to-text recording pens skyrocketed to 553 times in the same period last year, and the sales of public radios increased 23 times year-on-year. Among them, China Mobile, Wei Beit and Baiston became TOP3 brands of public network intercom sales; conference equipment sales increased by 136% year-on-year, portable printer sales increased by 312% year-on-year, and wireless ink tank printer sales increased by 213% year-on-year. Among them, HP, Epson, Canon, Lenovo, Brother Became a TOP5 brand in printer turnover; laser TV turnover increased by 100% year-on-year, home projection turnover increased by 62% year-on-year, and 4K projection turnover increased by 150% year-on-year. Among them, the top five brands in projection turnover were XGI and Nut , Epson, Mijia, BenQ. Zh

· Sinking market penetration effect is significant Jingdong computer digital store 11.11 climbing Zh

In addition to being able to enjoy carnivals online, offline has also become the main battlefield for consumers. This year’s JD.com 11.11, a total of 147 JD.com computer digital stores actively participated, setting off an offline shopping spree. In the Jingdong Computer Digital Store, consumers ’attention to laptops is not weaker than online, and the turnover of the mechanical revolution increased by 9.3 times year-on-year, becoming the dark horse brand that Jingdong 11.11 stands out; Xiaodu Speaker is a hot seller in the smart category. Players, the turnover increased by more than 160 times year-on-year, the growth rate is the first; and as the pride of domestic brands, glory turnover increased by 5.4 times year-on-year, the heat ignited 11.11. In addition, under the subdivided intelligent network category, Xiaomi, Pulian, 360, Tenda, and Glory won the TOP5 turnover, and Lenovo, Honor, HP, Huawei, and ThinkPad became the top five in the segment with high growth in turnover of the notebook category. .

Third-party merchants are also an important participating role in JD.com 11.11 Global Goods Festival. Under the influence of JD.com’s continued promotion of the platform’s openness, third-party merchant platforms have blossomed everywhere and their records are dazzling. Among them, the computer digital third-party merchants’ turnover TOP10 stores are: Wuji Computer DIY Flagship Store, Kezu Digital Franchise Store, Asus Computer Official Flagship Store, APPLE Xianghe Store, Lenovo Jingdong Official Flagship Store, Dell Official Flagship Store, MACHENIKE Mechanics flagship store, Lenovo Avionics authorized store, Climbing DIY computer flagship store and HP authorized flagship store. With the continuous deepening and promotion of the JD platform opening policy, JD will also deepen cooperation with merchants to meet the increasingly detailed consumer needs of consumers and create a new blue ocean in the computer digital market.

In addition, the sales data of commercial products in Jingdong 11.11 is also very eye-catching. Business transactions increased by 105% year-on-year, business products increased by 137% year-on-year, network storage equipment transactions increased by 5 times year-on-year, commercial cash register equipment transactions increased by 7 times, and security surveillance equipment transactions increased by 332%. Intercom turnover increased 240% year-on-year, while headset / headset turnover increased 11 times year-on-year. Among them, DAHUA, Hikvision, Jiguang Security, Tsinghua Tongfang, and EVIICAM occupy seats in the TOP5 security monitoring category.

Looking at the final report of JD.com 11.11 this year, it is not difficult to see that the concept of high-quality consumption has become an important factor leading the consumption of computer digital products. C2M has become a strong driving force for further expansion and upgrading of the computer digital market. Young consumer groups It has become a new power of computer digital consumption, online and offline linkage, low prices and good things, and continuously lead the consumer experience to upgrade. In the coming days, JD.com will continue to cultivate in the field of computer digital, which will help the further development of the entire industry and China’s economic growth.

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