In the picture below, on the left is an Apple Lightning cable, on the right is a regular Micro USB cable.
Pay attention to the connection between the charging cable and the connector, this triangular part is called Strain Relief. Because all cables need to reduce pressure, the Strain Relief's curvature and rubber rings help limit the flex of the rope, making it impossible to drink 90 degrees and protect it from damage in all schools. well suited. The cable is therefore durable and less broken.
Your iPhone thousand USD cable does not have this part, so it is easily worn and broken after only a few months of use.
Apple Lightning cable and regular Micro USB cord.
According to Michael McGraw Herdeg, who claims to have experienced at Apple to share on Quora, this has nothing to do with Apple wanting to extract consumers' money when it comes to buying new cables.
Simply, Apple doesn't want to have the existence of Strain Relief on its components. American companies want a product with a neat, "clean" design. But that's why the $ 20 Lightning connector doesn't have the ability to reduce pressure during use like other $ 2 cables.
The effect of pressure relief on the cable end.
It can be said that Apple's design philosophy has been put on top by this company, above everything.
This detail also partly reflects the power structure at Apple. Unlike many other companies, where business, marketing or customer care, product and design blocks play different roles. At Apple, the most powerful is the Industrial Design department, which determines the looks and user experience of all products. All decisions of this department may exceed all opinions of other departments.
When the unit decides that the Lightning cable must have a "switch point" between the cable and the neat connector, how it is sold, how the user experiences and complains about it, will be placed in secondary position.
Many genuine Lightning cables cost $ 20 are not as durable as a fake cable costing just $ 2.
However, there are also opinions that the main problem is the material used to make the cable. Apple claims that its products are environmentally friendly. This means that this rubber will be more susceptible to aging to quickly decompose in the natural environment. However, in the past few years, the company seems to have improved and used new materials on cables that make them work better and more durable than older cables.
Therefore, if your Lightning cable is broken, don't blame Apple. In fact, this company just wants your product to be more beautiful.