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“Beijing, Guangzhou and Shenzhen, stay or leave?” This is a question that many people will struggle with in the first year.“It doesn’t open for a year, and it eats for one year after opening.” This is ridiculed as the wave of returning home during the Spring Festival season in some cities.
However, the epidemic has returned this winter, and the curtain of the Spring Festival Transport in 2021 has not yet begun. Over 29 provinces, autonomous regions, and municipalities across the country have advocated “Chinese New Year in situ”. Returning home is “difficult.” Can the proposition of returning home to buy a home hold true?
58.com and Anjuke released the “2020-2021 “Returning Homeownership” Survey Report-No Returning Hometown during the Spring Festival · Online Cloud Real Estate” survey report,A multi-dimensional in-depth interpretation of the changing trend of the home-home purchase market.In terms of home purchase options, over six adults chose to stay in their working cities and surrounding areas to buy houses, and nearly four adults chose to return home to buy homes because of the convenience of taking care of their families.
Over 60% want to stay in the working city and surrounding areas to buy a house
According to the user survey data of 58 Anju Guest House Property Research Institute, compared with before the Spring Festival in 2020, the willingness of the surveyed population to return home to buy a home in 2021 has been significantly reduced, and 61.2% of the people hope to buy a house in the working city and surrounding cities. The report shows that among the people who participated in the survey, 47.6% chose to buy a house in a working city, and 13.6% chose to buy a house in a city around the working city.
The most popular cities for foreigners working in Beijing to return home to buy property are Baoding, followed by Langfang, Handan, and Shijiazhuang;
The top three cities with the intention of returning home to buy property in Shanghai are Yancheng, Suzhou and Hefei;
Zhanjiang, Maoming, Shantou, Jieyang, and Meizhou are among the TOP10 cities with the intention of returning home to buy property in Guangzhou and Shenzhen.
Data source: 58 Anju Guest House Industry Research Institute survey
58. The survey data of the “2021 Homecoming Property Report” by 58.com and Anjuke shows that career development and family life are still the decisive factors for people to choose where to buy a house. People who choose to stay in a working city are more concerned about the convenient living environment in major cities, more promising home ownership development, and better education for their children. Compared with last year, people who choose to stay in working cities to buy property value the convenience of life in major cities, accounting for nearly 20% higher than last year.
37.8% of people want to go home to buy property. Xi’an, Chongqing and Chengdu are the new first-tier cities to return home to buy property.
“Earning money in big cities and buying houses in small cities” has become a strategy for some young people to buy houses on a curve.Although the first-tier cities provide people with career development space and higher convenience in life, the high housing prices and the high threshold for settlement also make many people unquestionably put their eyes on the third- and fourth-tier cities in their hometowns.
58 Anju Guest House Property Research Institute survey results show that 37.8% of people said they want to return to their hometown to buy a property (including their hometown’s provincial capital and non-provincial capital cities), the main reason people choose to return to their hometown to buy property is to facilitate the care of their parents and family. In addition to housing prices in big cities, the problems facing foreigners are the pressure of work in big cities and the cost of childcare. These have become the main factors that make them want to leave. With the soaring housing prices in first-tier cities, many office workers have turned their attention to their hometowns and surrounding second- and third-tier cities. Compared with the pressure of high housing prices in first-tier cities, the pressure on home ownership in second- and third-tier cities is relatively small.
According to data from the National Bureau of Statistics, in December 2020, the sales prices of newly-built commercial housing and second-hand housing in first-tier cities increased by 3.9% and 8.6% year-on-year, respectively. The sales prices of newly-built commercial housing and second-hand housing in second-tier cities increased by 4.0% and 2.2% year-on-year, respectively. The sales prices of urban newly-built commercial housing and second-hand housing rose by 3.5% and 1.4% year-on-year respectively. Compared with the increase in housing prices in first-tier cities, the increase in second- and third-tier cities is relatively low.
Popular cities for home buyers
In addition, 58.com and Anjuke conducted a comprehensive survey on the buying interest in second-tier cities (except for new first-tier cities). Platform monitoring data shows that Xuzhou and Nantong are still the top home buyers, while Quanzhou, Harbin, and Wuxi are on the rise. Among them, Quanzhou, as the third most popular city in second-tier cities for home buyers, has risen significantly this year. Among the third-tier cities, Yancheng, Anqing, and Huai’an are among the top three popular cities for home buyers.
Lower housing prices and comfortable living environments have made second and third-tier cities a retreat for more and more “drifters”. However, for them, returning to their hometowns is also facing problems such as reduced salary, reduced quality of life, and reduced medical and educational resources. Among them, the reduction of hometown job opportunities is the primary reason hindering people from going home, and the proportion has increased by 5% from last year.
In addition to first- and second-tier cities, the attractiveness of new first-tier cities is further increasing, becoming a new choice for people returning home to buy property.
58.com and Anjuke’s “2021 Homecoming Property Report” shows that among the new first-tier 15 cities, western cities are the hottest home buyers, and Xi’an still leads the search for new houses, followed by Chongqing and Wuhan. In terms of search for second-hand houses, Chongqing , Chengdu and Shenyang are in the top three.
As high-quality resources of population flow gather in central cities and urban agglomerations, the new front line has become more attractive to non-residential buyers due to its strong employment absorption capacity and high-quality public services.
The influx of population is the driving force to ensure the sustainable development of the city. According to data, at the end of 2019, there were 14 cities with permanent residents exceeding 10 million, and the annual population increase of Hangzhou exceeded 550,000. Among the first-tier cities, the population increase of Guangzhou and Shenzhen exceeded 400,000. Chongqing, Chengdu, Zhengzhou, Xi’an, Ningbo, and Changsha , Foshan and other cities have a population increase of about 200,000.
Zhang Bo, Dean of 58 Anju Guest House Property Research Institute, said that the Spring Festival in 2021 is very special, and it is also a very special year for returning home to buy a home. Due to the impact of the epidemic, it is expected that many cities will have certain restrictions on returning home. There is also a certain degree of uncertainty that can receive users on-site inspections normally.