Design expert Jony Ive, who shaped Apple’s aesthetic style, officially left the company later this year.
Jony Ive announced this in an interview Financial Times June 27. He will leave his two-year career to start his career with LoveFrom, a design company launched in 2020 and the first customer is Apple.
Jony Ive, the indispensable character at Cupertino, is the person who shapes the style of aesthetics throughout Apple products. His role became even more important when founder Steve Jobs died of pancreatic cancer in 2011.
Ive started working at Apple in 1992 after leaving London design studio Tangerine. He created iconic products such as iMac, iPod, iPhone, iPad, MacBook and some components of the iOS mobile operating system.
He determined the motto of designing a minimalistic, modern interface, taking white as the main tone in the company’s product line, cultivating a luxurious style with a higher price than competitors. on the market.
Along with the success of Apple, Jony Ive became a legend in the technology design world. He received a series of awards, including the British Knighthood title granted by the Queen in 2012.
According to Apple’s official announcement, Jony Ive continues to collaborate on a number of projects. “Apple still benefits from Jony’s talent by working with him on exclusive projects, through the products of the outstanding, enthusiastic design team he has built,” said CEO Tim Cook. said.
Apple has yet to appoint a new design director. Instead, Alan Dye and Evans Hankey, head of the design team, will take over the work and report directly to COO Jeff Williams.
It is not clear the specific business line of LoveFrom. Jony Ive just revealed to Financial Times that he continues to work in the field of technology and health care.
Another designer, Marc Newson, will also leave the company to join Jony Ive. This is not the first time they are working together. In 2013, both designed a special version of Leica cameras to auction, donate to the Global Fund to fight AIDS, tuberculosis and malaria.
Nguyen Hieu / Financial Times
* Source: zing News