Every great design has to start somewhere.
Most of the world’s most recognizable designs start out as a simple sketch, often scribbled on anything from scratch paper to the back of a napkin (because you never know when design inspiration will come).
It can be very interesting to compare the finished product with the original drawing. Sometimes, the idea seems to have come to the designer entirely, while other examples reveal that the original idea went through various levels of refinement. Branding specialist Arek Dvornechuck Recently compiled a blog post to highlight some of the sketches that have become famous logos – some have even joined the list of the best logos of all time.
List includes I Love New York’s logo Milton Glaser, used to build an entire advertising campaign for the city. While the shape of the letters changed, the abbreviation and heart symbol remained intact from the original sketch. Milton Glaser passed away this year but the last logo that could not be proclaimed could in fact be his best.
Whether you call it “tick” or “tick mark” (Dvornechuck say it also means like a wing), it’s undeniable that Nike is one of the most famous logos of all time. Design students Carolyn Davidson created this logo for just $ 35 USD and though founder of Nike Phil Knight Not very interested in this work at first, but he decided it would be something that evolved by brand.
An example that reveals a little more about the design process is WWF’s emoji panda emblem. Design Director Jerry Kuyper tried out a number of different Panda designs, and initially experimented with adding more details (such as eyes) before realizing that the cleanest and simplest designs work best. The sketch reveals three potential designs, one of which is identical to the final version.
Translator: Nam Vu