Apple continues to lead the way in smart watches. According to the latest Strategy Analytics report, Apple Watch continues to rank first in the wearable device market, with its market share increasing from 45% to 48% in the past year. In the third quarter of 2019, Apple sold 14 million smart watches, of which Apple shipped 6.8 million Apple Watches. The report added that global smartwatch shipments increased by 42% year-on-year.
Strategy Analytics reports that Apple maintains the No. 1 position with 48% of the global smart watch market. With Apple’s market share approaching 50%, this means that the second smart watch sold is an Apple Watch. Smartwatch shipments have shown positive growth overall. Shipments in the third quarter of 2019 were 14.2 million units, compared with 10 million units in the third quarter of 2018.
Neil Mawston of Strategy Analytics said: “Apple Watch continues to withstand fierce competition from hungry rivals such as Fitbit and Samsung. Apple Watch owns half of the global smartwatch market and remains the unquestioned industry leader. “
Samsung ranked second, with its global smartwatch market share increasing from 11% to 13%. Samsung shipped 1.9 million smart watches in the third quarter of 2019. With the recently launched Galaxy Watch Active 2, Samsung is expected to increase its market share in the fourth quarter.
At the same time, Fitbit sold 1.6 million smart watches in the third quarter of 2019, a slight increase from the 1.5 million in the third quarter of 2018. However, the company’s global market share fell from 15% to 11.3%.
The competition between Fitbit and Chinese manufacturers such as Apple, Samsung and Xiaomi and Huawei has become increasingly fierce. This troubled company was recently acquired by Google for $2.1 billion, which was a relief for Fitbit. On the other hand, Google will see this as an opportunity to enter the smart watch market. It is not clear what this transaction will lead to, but the general view is that Google will use Fitbit hardware to make Google-branded smart watches.
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