Impressions of how Apple handled the delivery delay crisis due to the global Covid-19 pandemic - Photo 1.

Impressive how Apple handled the “crisis” of late delivery due to the impact of the Covid-19 epidemic globally


Apple is known for its ability to manage a supply chain, an important part that is quite methodical and innovative. By page The InformationApple has spent a lot of money to solve the delayed delivery due to the impact of the pandemic. And the ways that Apple has applied so far have been quite successful.

Specifically, Apple has leased more shipping containers, even private jets, and shipped it with specially designed iPad containers.

It is clear that the Covid-19 pandemic has had a major impact on global supply chains, causing serious delays in shipping operations. This leads to many firms having to choose other logistic solutions that are slower but nonetheless ensure delivery to all markets.

For Apple, the Covid-19 pandemic prompted Apple to ship AirPods over the sea for the first time. In addition, the company has chosen to ship some older iPhone orders by sea because their delivery times are not as important as newer iPhone models.

More recently, Apple has also introduced air-to-air delivery for iPhone 12 shipments.

In November, Apple also faced problems with shipping products by sea. A large transport ship originating from China to California, USA was overturned, causing more than 1.8 thousand containers to sink into the sea. And most likely many of those containers contain shipments of Beats headphones and many other products.

Impressions of how Apple handled the delivery delay crisis due to the global Covid-19 pandemic - Photo 2.

A source close to Apple’s logistics team said that in February of last year, Apple’s distribution center in Singapore ran out of containers because it could not respond to the surging iPad orders from China. . This is due to the sudden increase in demand for using remote learning devices due to the effects of the Covid-19 epidemic.

While most cases designed specifically for the iPad are made mainly in China. Therefore, the only solution to avoid delays and affect customers’ psychology is to quickly export the shipments of containers being stored in a warehouse in the US.

Renting a plane for cargo is the most expensive solution. However, sometimes Apple is also very flexible when choosing this solution to release customer needs. Apple is said to have leased 200 private jets to transport the devices by 2020. The company was forced to do so after its delivery partners were nearly overloaded. The company rarely leases too many private jets to carry cargo, but the year 2020 is a special exception.

Accordingly, Apple also uses retail stores in the US and Canada as distribution centers. Apple’s solution is to allow courier partners like FedEx and UPS to take shipments directly from Apple retail stores and ship them to nearby customers. This has helped Apple cut shipping times and reduce the burden on delivery partners.

Refer to iPhonehacks


Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *