If you listened to “Bosses in Shanghai gaming circles plot how to teach Viagra to be a man”


The gaming circle is undergoing a thought switch and restart.

I really did not expect that clubhouse has such a strong start-up power in the game circle. It needs an iOS account, an invitation code, and a pure voice chat tool, which itself has a high threshold. Therefore, the clubhouse is limited to a sporadic orgy of a small number of people in the circle throughout the weekend.

But this threshold was broken last night by a chat called the “Game Circle Spring Festival Gala”.

Firstly, of course, because this chat room has the beloved Huang Yimeng as the host, as well as the beloved Dai Yunjie; Cai Haoyu and Liu Wei of Mihayou; Lilith Wang Xinwen and Zhang Hao; Wu Meng of the giant; Yuan Jing of Mutong; Feiyu Yao Jianjun from China; Wu Dan from Hero Mutual Entertainment; Zhong Yingwu from FunPlus; and Ma Xiaoyi from Tencent as guests. I believe that after last night, you may never see this lineup-level chat again.

Secondly, because of the topic in the chat room, “Bosses in the Shanghai game circle are plotting to teach Viagra how to be a man” (author’s note: teach Viagra to be a man here = raise your head in front of Viagra) enough suction, to a large extent satisfied The needs of the people who eat melons.

The final effect is also very obvious. This two-and-a-half-hour chat ended at 12:30 in the morning, but at the peak, more than 2,000 people were seriously “listening to class”.

And even in the middle of the night, after listening to it, everyone was still unhappy, so that there were a lot of “After Party”, and we continued to talk about the after-party at 1 in the morning.

In view of the fact that the big guys do not want the content of the chat to be disseminated, today we will not talk about the strategic rules of each company, combined with the recent hot topics in the industry such as “internal volume”, “year-end bonus”, and “project dividends”. The game circle for a while. (If you need the content of the chat room, please find another channel)

1. This wave of involution in the gaming circle seems to be secretly getting stronger?

Although at the end of each year, game companies are quite generous in rewards, this year has indeed set off wave after wave.

Since Gigabit decided to provide employees with a welfare subsidy of 10,000 yuan for the “In-situ Chinese New Year”, this “involution” started the war. Afterwards, the Shanghai gaming circle immediately followed up. Lilith was 6000 yuan, Eagle Horn was 6000 yuan, Mutong was 6000 yuan, Mihayou was 5000 yuan, and the heartbeat was 5000 yuan… Then the annual meeting prizes were swiped in the circle of friends.

Just last weekend, it was posted on the Internet that the “Sword and Expedition” project team received a dividend of 190 million, with an average of 2 million per capita. This news was confirmed by Wang Xinwen, and everyone suddenly became sore. To this day, Tencent’s 100 shares per capita “Peer Together Award” has once again caused a wave of commotion. At the end of the round, many head manufacturers come and go, and there is a feeling of secret competition.

There is no doubt that compared to the benefits provided to employees in previous years, game manufacturers this year offered higher prices and made more concessions. Behind this series of “drafts” are actually to attract and retain talent.

Judging from the development history of the entire industry, the game industry did “money fast” in the past, and many shoddy games won the market through traffic play, and easily completed the original accumulation of wealth. But now, if you want to continue to get the same return, just improving your publishing skills and artistic expression is not enough to lead the market or even widen the gap.

On the contrary, it needs to switch and restart from the bottom of the consciousness, and have a more solid accumulation of content games, product understanding, talent reserves, and technical capabilities. This is why today’s gaming industry continues to pierce the ceiling in terms of salary, benefits, and dividends.

Game company bosses try to stand on a higher dimension and prepare for the next burst of new gameplay. Just as the “Original God”, which began its layout a few years ago, has achieved dimensionality reduction, who will be next?

2. Viagra, who can’t sleep, and the game circle that is aggressive

“I haven’t been able to sleep well in recent months. I dream of taking exams every night, and I don’t know the exam questions.” Faced with the big brothers’ “teaching Viagra to be a man”, Viagra said half-jokingly, “I always look for No reason, now I found it because of you.” After that, several guests including Wu Meng and Ma Xiaoyi also shared their concerns.

In my opinion, the anxiety of big bosses largely comes from the uncertainty about the future. But from another perspective, this seems to indicate that the domestic and even the global game market is undergoing drastic changes. As long as the opportunities under the new rules can be seized, it is possible to reshape the existing structure and achieve what everyone calls “winner takes all”.

The few big guys who participated in the chat are almost all star companies in recent years. One of their characteristics is that they really treat games as content, not as a commodity. According to Big Viagra: “We don’t call ourselves a two-dimensional game, but a content game.”

This generation of company bosses who have grown up in game immersion understand games, understand how to play, and at the same time have enough love for games, and are willing to gamble on good games in the future. The four to five hundred people in a project team of “The Original God” is a good example, and Xintong proposed the “half-year resignation bonus”.

Whether it’s Mihayou who made “Bangshang 3” and “The Original God”, Lilith who has “Awakening of Nations” and “Sword and Expedition”, or created the heartbeat of TapTap, made the giant of “Ball Ball”, etc. Wait, this group of people behind do represent a new generation of gaming CEOs.

They will tease each other: Mihayou is Xujiahui stupid donkey, Lilith is Caohejing Blizzard, Zhabei Nintendo is the heartbeat, and Songjiang Supercell is the giant. After speaking, they laughed and blushed.

But for games, they also have enough love and planning.

Although on the surface last night everyone was talking about “how to raise your head in front of Viagra”, but in fact, they are discussing how to seize and even create the next vent.

Mihayou is thinking about how to improve content productivity and create a virtual world;
My heart is thinking about how to run through the leisure sports track;
Feiyu is thinking whether the depth of each category can be made deeper;
The giant is thinking about long-term products with strong core gameplay;
Lilith is thinking of taking “technical investment” as a company-level goal, and at the same time cultivating UGC content so that users can quickly make games and share them with others;
FunPlus is thinking of making “social content-based” products;

All these thoughts are not just on a game, but on a track, a category, or even a whole new field. Therefore, words such as “industrialization”, “content game”, “game understanding” and “technical power” frequently appeared in the dialogue process.

We can clearly perceive that the industry seems to have reached a new watershed. The appearance of “Original God” made everyone realize that the previous set of play is no longer advanced enough, and the entire industry needs to switch and restart at the “ideological” level. Manufacturers who are willing to value talents and dare to accumulate in the long-term will have more advantages.

As Big Viagra said, “This may be your best choice for the next 3-5 years.”


Source: Something about mobile games
Address: https://mp.weixin.qq.com/s/-3id4gF5kXnEUh3ezFL58g

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