Ideas are 'cheap' things?  But where did the (good) idea come from?  6 minutes to read

Ideas are ‘cheap’ things? But where did the (good) idea come from? 6 minutes to read


There’s a pretty interesting comparison like this: a good idea is like the car you’re driving. Wanting to make that idea come true is like driving to your destination, a specific route or map of the step is a must. But that’s not enough, you need to have enough concentration to avoid being distracted or lost by dozens of other turns or distracted opinions.

How is a good idea?

The starting point of a good idea stems from a good problem, which is the core reason for your idea to have land to sprout. It sounds obvious, but what people usually don’t notice is a good idea that has to deal with an existing problem. real in life, or in other words, the user’s needs are not imagined by you.

According to a survey by CB Insights, the top reason for the failure of hundreds of start-ups is “Little or no market demand”. No matter how outstanding or unique your idea is, if the market demand does not have it, your idea will not last long. That is why the surveys are sent every day, major technology corporations, such as Apple, Google, Uber, Airbnb … have spent hundreds of billions of dollars just to research and survey the market before going out. product launch or new feature development.

Where did the problem come from?

“Users don’t know what they want until we show them.”

Steve Jobs

Steve Jobs There is a famous saying like this “Users don’t know what they want until we show them.”. If you asked a person five hundred years ago what they think of is a faster horse, not a car or train.

In a beautiful, complete, and clearly packaged theoretical environment in the form of “exercises” or “exam questions”, your task is just to solve those problems without taking them into consideration. where out. Contrary to reality, what you get are vague and vague opinions, core issues that need to be found out first before entering the problem solving phase.

Don Norman author book “The Designer of Everyday Things” The famous (Designer of Everyday Things) has an immortal rule like this, he never immediately solves the problems that are asked to be solved, as they are usually just “symptoms” (symptom). ) not the core. According to him, it is strange that most people focus solely on problem-solving, without concern for the nature of the problem. “How do you know you’re solving the right problem?”, “Where did the problem really come from? ” Questions are often ignored. Remember that in real life unlike in the classroom, the “problem” can be wrong, a great solution when it applies to the right problems is worse than having no solution.

There is no single path

Once you have correctly identified a problem that needs to be solved, the next step is of course finding a way to solve it. A good designer needs to find out the true nature of the problem before embarking on solving it right away. They will be the people who are not conservative in any fixed solution, they understand that there are many different ways to solve a problem.

According to the model Double-Diamond Model of Design (The double diamond model of design) was introduced by the British Design Council in 2005, a method to help determine the right answer to a problem, then to find the right solution, the first stage is a must. find the right core problem (mentioned above), and the second stage is to find the right solution. We should expand the possibilities as much as possible, to find out what is the most appropriate and feasible way to solve the current problem before closing any concrete solutions.

Let users respond

The only and best way to know if an idea is working is to go kiểm TRA (try) directly to the target audience you are targeting. The actual feedback from users is the most effective and fairest evidence to verify that you are aware of the problem and find the right solution. Continuously improve and develop ideas, detect mistakes and make timely adjustments.

Besides, there are many ways to measure success, such as based on surveys, interviews, or data analysis … However, the most important thing you will specifically define is how success is. . For example, if you set a target of 100,000 people visiting your website per day, this is a failure with only 1,000 visits. And conversely, if you have a target you set on wanting 100 people a day, 1,000 is a huge success. Data itself has no value until we assign meaning to it.

End

The idea is the cheapest thing anyone can think of, the important thing is what you did with the idea.

To sum up, for a good idea to come true, it is necessary to meet 3 factors:

  1. Stems from a real problem (real problems)
  2. Correct problem solving and feasibility (right solution)
  3. Positive feedback from users (loved by users)

Reference: UI / UX Design Specialization by Coursera
Article: East East
Illustration: Audiovisual Device

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