How do you know a design is good or bad? Does a good design mean it’s a good design? So what does “beautiful” design mean? How do you know that the design is good in your eyes and also in the eyes of the customer?
Evaluation of design quality can be quite subjective, and the evaluation criteria may vary depending on the genre and purpose of the design. But in the end, the design is created to convey a certain message and achieve a specific result. The look of a design is an important factor in judging product quality, but looks alone won’t tell if a design is effective.
To know if your design is effective, you need to understand the elements of effective visual communication and judge your design based on those elements rather than abstract, subjective feelings. mandarin. With that in mind, here are a few questions to consider when assessing the quality of graphic design.
1. Does the design fulfill its purpose?
Let’s start with the basics: what should the design be about? If it is a logo design, it needs to represent and convey the name of the brand. If it’s a landing page, you need to convince the viewer to click the “Buy” button or sign up for email marketing.
At the heart of design is solving problems with visual solutions – that’s why you need to make sure it represents all the right information to convey the message or motivate people. read something. Content is of course the most important thing, but you need to strike the right balance between educating your audience about your brand and not overwhelming them with too much information in the same design.
For example, the purpose of the above landing page design is to drive brand and product awareness. It includes links to all relevant information about upcoming products, with the most intuitive focus on getting users to leave promotional emails. It’s simple, effective, and solves the user acquisition problem by capturing customer emails before the product launches. If a design achieves most of its basic goals, it is certainly an effective design.
2. Is the message easy to understand?
A great design will ensure your message is instantly readable by directing the user’s eye through the content. Good design has a focal point like a larger, bolder title (like the title on the cover here) – something that catches the viewer’s eye and draws them in.
The visual hierarchy of a design helps to define what details the customer should look at in a predetermined order. Most cultures read from top to bottom left to right, and many designs are created with that convention in mind.
Next, pay attention to the text. Text should be legible, with typography and well-implemented design principles to ensure readers can read it quickly and easily. In this digital age, our attention to something is getting shorter and shorter, and most viewers won’t look at a design anymore if they have trouble finding the information they need.
Typographic mistakes, like using too many fonts in the same design, poor layered texture, choosing the wrong font style, and not leaving enough white space, will make your design look less professional and harder to read.
Business owners sometimes ask designers to cram as much text and images into a design as possible, but it has been proven that giving a certain amount of white space actually helps readers understand the content better. and the usability of the design is also enhanced. The strong grids, contrast, alignment and layer structure in the design menu on the left make it look clean and easy to read.
When determining whether your message is easy to understand, always keep in mind the need to balance form with function of a design. Yes, you want your design to be beautiful, but it won’t work if its good looks interfere with the delivery of your message.
Many great designs are not really striking and beautiful, but they are extremely effective designs. No one would say Craigslist is the most beautiful website in the world, but its design is really useful and easy to understand and as such it is an incredibly successful company.
3. Is the design aesthetically pleasing?
This is probably the most subjective part of judging a graphic design. What is attractive to one person may be ugly to another. However, in general you want your designs to look good as it will help them create a professional and trustworthy impression in the eyes of the viewer.
Aesthetically pleasing designs will always have a great composition, composition and color palette, just like vibrant, beautiful images that are eye-catching and easy to share. The artist’s paintings are placed in the center, the images are focused on personal statistics, the composition is clear, the color palette is bright and harmonious are the factors that make the design beautiful and aesthetically pleasing.
4. Is the design style suitable for your customers?
Most of the time, you’re not designing for yourself – you’re hoping to create a design that will appeal to a specific audience. They are rarely able to explain why a design resonates with them, but they will have certain expectations about how a design will look.
A vibrant rainbow-colored palette would not be suitable for a financial website as most clients are looking for timely, secure and reliable advice. Therefore, blue tones will be more suitable.
In contrast, research shows that children prefer bright colors, so it makes more sense and effective to engage them with colorful designs.
4. Is the design original?
While nothing is completely original, it’s important to avoid piracy while at the same time being creative and making your brand stand out from the competition.
The meaning of the word “original” depends on the type of design you are dealing with. If it’s a logo design, it’s best to make sure it’s as unique as possible because you need this logo to be trademarkable and your trademark application will be rejected if you use another device. The design is copied or looks too similar to a design already on the market. Even big companies like Airbnb have to deal with such coincidental trademark similarities.
It is quite difficult to create a logo that is distinct and simple in a bright way that is not similar to any other design on the market because so many good ideas have been implemented and registered as trademarks. If a designer creates a logo that looks similar to a logo on the market, it’s not necessarily because they copied it – it could be because some logo concept is really popular and can be effective. similarly without reference to any other design. That’s why you need to research other designs on the market and avoid designs that are too generic.
“Original” also means the design is something creative, such as a fresh, ingenious concept that describes the services the brand offers. The logo above is not only beautiful, but also cleverly combines the image of the unicorn and the sound concepts that are executed beautifully, with the sound shop it represents.
Other types of design such as banner ads or flyers may include photographs, and it is not always practical and cost-effective to hire a photographer to take your own pictures. . That’s when you can take advantage of existing photos – not original, but still improve the quality of your designs. You just need to make sure you pay royalties for the photos you’ll be using to avoid disputes over photo copyright.
It would be great to have the creative freedom and technical resources to create innovative and trendy web designs but it’s also important to remember that there are a whole host of important web design conventions. that users expect a visual experience with a web design.
Some will argue that true originality doesn’t exist and that everything is a mix of what’s already there, but it’s important to try to get a design as creative and original as possible. to make it easier for the design to stand out from the competition.
5. The success of a design depends on many factors
Great design can significantly help your business, but of course it doesn’t have to be a miracle. No matter how good or bad your design is, if you send emails with flyer designs to the wrong audience or don’t use the right message for your audience, you won’t get any results. efficiency in business. A good design won’t work if your product sucks or your message is flawed, and similarly poor sales by a salesperson don’t quite reflect the quality of your design. .
There are many ways to measure the effectiveness of a design in practice, like A/B testing for websites, product focus groups, media engagement, and sales. However, not everyone can afford the expense of testing a design before it hits the market.
This is where you should leverage the expertise of your designers, many of whom have diverse experience in both marketing and brand strategy along with design. A great designer will explain his design decisions and leverage his rich experience to complete a design. If you’ve come this far when working with a designer to create a beautiful, custom design then make the most of that collaboration to create the most efficient design possible!General/99Designs
Thank you, very useful post