How do you know if a design is good or bad? Is a good design a good design? How do you know if good design in your eyes isn’t bad in your boss’s eyes?
The evaluation of design quality can be quite subjective, and evaluation criteria can vary depending on the genre and the purpose of the design itself. But in the end, design is designed to convey a certain message and achieve a specific result. A design’s appearance is an important factor in its quality rating, but appearance alone will not indicate whether a design is effective or not.
To know if your design works, you need to understand the elements of effective visual transmission and judge your design against those elements instead of abstract, masterful feelings. concerned. With that in mind, here are a few questions to consider when evaluating the quality of graphic design.
1. Has the design achieved its goal?
Let’s start with the basics: What goals does design need? If it’s a logo design, it needs to represent and convey the name of the brand. If it is the home page of a design website, you may be trying to persuade visitors to click the “Buy” button or sign up for promotional emails.
At the core of design is problem solving with visual solutions – that’s why you need to make sure it represents all the right information to convey your message or motivate people. read do something. Content is of course the most important thing, but you need to strike the right balance between educating viewers about your brand and not overwhelming them with too much information in the same design.
For example, the purpose of the above landing page design is to drive brand awareness and generation. It includes links to all the relevant information about upcoming products, with the most intuitive focus on getting users to leave promotional emails. It’s simple, effective, and solves the problem of attracting users by snapping a customer’s email before the product launches. If a design achieves most of its basic goals, it is definitely an effective design.
2. Is the message conveyed through the design easy to understand?
A great design will ensure your message is instantly readable by directing the user’s eyes over the content. Good designs have a focal point like a larger, bolder title (like the title on the cover here) – something that catches the eye and catches the attention.
The visual hierarchy of a design determines what details a customer should look at in a predetermined order. In most cultures, people read from top to bottom and left to right, and many designs are built with that convention.
Next, your text should be easy to read, too, along with well-implemented typography and design principles to make sure the reader can read it quickly and easily. In today’s digital era, our attention to something is getting shorter and shorter, and most viewers won’t look at a design anymore if they have trouble finding the information they need. .
Errors when using typefaces, like using too many fonts in the same design, poor layer texture, choosing inappropriate font styles and not leaving enough white space, will make your design look less professional and more difficult to read.
Business owners sometimes ask designers to cram as much text and images on a design as possible, but it has been proven that setting aside certain white space actually helps readers understand the content better. and the usability of the design has also been enhanced. The strong grid, contrast, alignment, and texture in the design menu on the left make it look bright and easy to read.
When determining whether your message is easy to understand, always keep in mind the need to balance form with functionality of a design. Yes, you want your design to be beautiful, but it won’t work if its good looks interfere with your message.
Many great designs are not very striking and beautiful, but they are extremely effective designs. No one would say Craigslist is the most beautiful website in the world, but its design is really useful and easy to understand and so it’s an incredibly successful company.
3. Is the design aesthetically pleasing?
This is probably the most subjective part in defining a graphic design. Things that appeal to one person can be ugly in the eyes of another. In general, however, you want your designs to look good as it will help them create a professional and reliable impression in the eyes of the viewer.
Aesthetically-suited designs will always have a great layout, composition, and color scheme, resembling those, brilliantly, beautifully captured images and easily shared. The artist’s paintings are centered, the images are focused on the personal statistics, the clear composition, the bright and harmonious color palette are the elements that make the design beautiful and aesthetically pleasing.
If you think of a design that “stands out”, it’s probably because design principles are being used effectively. The movie poster below captures your attention with its focus on a high-contrast image of the movie’s main character, a balanced and symmetrical composition, the use of free space. wisely and supporting content such as text and images directs the viewer’s eye toward the center.
Good design will rarely become outdated, but it is helpful to take advantage of trendy looks for a temporary design like posters or flyers. If it’s a logo design, you might want it to last, avoid overusing trends and avoid the possibility of becoming obsolete after only a few years.
Ultimately, aesthetic trends will come and go no matter what you do, but don’t get too caught up in a trend and forget about your focus on differentiating the brand and conveying the brand’s message. row.
4. Does your design style match your client’s socks?
Most of the time, you’re not designing for yourself – you’re hoping to create one that will appeal to a particular audience. They are often rarely able to explain why a design resonates with them, but they will have certain expectations about the appearance of a design.
A rainbow-colored vibrant palette would not be suitable for a financial website as most clients are looking for a timely, reliable and reliable consultant. Therefore, a conservative and conservative color tone (like the design above) is more suitable.
On the contrary, research shows that kids prefer brighter colors, so it’s more meaningful and effective to appeal to them with colorful designs.
5. Is the design original or not?
While nothing is completely original, it’s important to keep an eye out for avoiding piracy and moving towards being creative and making your brand stand out from your competitors.
The meaning of the word “original” depends on the type of design you are dealing with. If it is a logo design, it is best to make sure it is as unique as possible because you need the logo to be trademarked and your trademark application will be rejected if you use a device. a design that is copied or looks too similar to a design already on the market. Even big companies like Airbnb face similar brand similarities.
It is quite difficult to create a distinct and brightly simple logo that is not similar to any other design on the market because so many good ideas have been implemented and registered as trademarks. If a designer makes a logo that looks like a logo in the marketplace, not necessarily because they copied it – it might be because some logo concepts are really popular and can have an effect. similar without any other design references. That’s why you need to research other designs on the market and avoid designs that are too general.
“Original” also means the design is a little creative, such as a new ingenious concept that describes the services that the brand offers. The above logo is not only beautiful, but also cleverly combines the image of the unicorn and the amazingly executed sound concepts with the sound store it represents.
Other types of design such as banner ads or flyers may include photos, and it is not always practical and cost-effective to hire a photographer to take pictures of your own parcel. . That’s when you can take advantage of stock photos – while not original, improving the quality of your design. You just need to make sure you pay royalties for the photos you will use in order to avoid disputes related to photographic copyright.
It would be great to have the creative freedom and technical resources to create innovative and trendy web designs but it’s also important to remember that there are tons of important web design conventions too. that users expect a visual experience with a web design.
Some would argue that true originality doesn’t exist and that everything is a mix of what already exists, but it’s important to try to get a design as creative and original as possible. to make it easier for the design to stand out from the competition.
The success of a design depends on many factors
Great design can be of great help for your business, but of course it’s not a miracle. No matter how beautiful or bad your design is, if you email your flyer designs to the wrong audience or don’t use the right message for your audience, you won’t get it. efficiency in business. A good design won’t work if your product is bad or your message is flawed, and likewise a salesperson’s poor sales don’t completely reflect the quality of your design. .
There are many ways to measure the effectiveness of a design in practice, like A / B testing for a website, product focus groups, media engagement and sales. However, not everyone can afford the cost of testing a design before it hits the market.
This is when you should leverage the expertise of your designer, many of whom have diverse experiences in both marketing and branding along with design. A great designer will explain his design decisions and utilize his rich experience to complete a design. If you’ve come that far working with a designer to create a beautiful, custom design, make the most of that collaboration to create the most effective design possible!