According to Nikkei sources, Apple is asking supply chain partners to increase iPhone 11 production by shipping 8 million more, or about 10% of current production. This may be the result of the positive impact of the newly launched smartphone, as many analysts praised the camera quality and battery life. An anonymous source told Nikkei: “Normally Apple is very conservative in sales when ordering. But after Apple voiced its desire for partners to increase production, this year's iPhone 11 shipments will be higher than last year's XS / XS Max and XR. ”
However, Apple's partners are not too happy, but instead keep the high concentration spirit because Apple orders will eventually come down to volume. “The market demand is good now. But we must not allow ourselves to be too optimistic. I hope this year's iPhone peak season will last longer than last year, ” an Apple supply chain company manager shared with Nikkei.