According to a report by Counterpoint, the global high-end smartphone segment has fallen 8% in the first 3 months of 2019. The high-end smartphone segment has been identified as smartphones priced at over $ 400, and it seems that most Apple's iPhones are all in the high-end segment.
Therefore, it is not surprising that Apple accounted for 47% of the global high-end smartphone market. However, compared to the same period last year, Apple's shipments dropped by 20%. The main reason is that users keep their iPhone longer before upgrading, usually 3 years compared to 2 years ago.
Counterpoint also said that North America is the preferred market for the highest-end smartphone segment (30%), China is second (26%). Meanwhile, Samsung is behind Apple with a 25% market share. Huawei ranked third with 16% market share in high-end smartphone segment.
In the last quarter, Huawei faced many difficulties due to a ban from the US government, which made Samsung benefit. Besides, the newly launched Galaxy S10 smartphones are also highly appreciated, thanks to many changes in design and improvements in features, especially the Galaxy S10 5G version with 4 rear cameras.
Contribute in the top 5 is OnePlus, with high-end flagship smartphones, but still equipped with powerful configuration and many attractive features. Since its launch in India, OnePlus 6T is still the best-selling high-end smartphone in this market.
Analysts said that the upcoming 5G technology will help the high-end smartphone segment grow. Because it will take a long time to segment the mid-range smartphone to access 5G technology. 2019 and 2020 will be booming years of high-end flagship smartphones.