On January 10, the 2019 Guangdong Game Industry Annual Conference and the “Golden Diamond List” launching ceremony hosted by the Guangdong Game Industry Association was held at the Liuhua Exhibition and Trade Center in Yuexiu District, Guangzhou, under the guidance of the Guangdong Provincial Department of Culture and Tourism and the Guangdong Press and Publication Bureau. Held. At the meeting, Ms. Lu Xiaokun, Executive Chairman of Guangdong Game Industry Association and Chairman of Guangdong Photosynthetic Culture Development Co., Ltd., released the “Guangdong Game Industry Report 2019”.
In general, Guangdong’s game industry still ranks among the top in the country. The report has the following main points:
1. In 2019, the game revenue of Guangdong Province reached 189.8 billion, accounting for 76.9% of the country and 24.5% of the world;
2. Mobile games accounted for over 60% of Guangdong ’s game revenue, reaching 118.22 billion yuan, accounting for 78.1% of the country;
3. The number of game companies in Guangdong exceeds 10,000, accounting for 33.1% of the national total; Guangdong Province occupies 12 of the top 50 national game revenues, ranking second;
4. In 2019, there were 2 game companies with revenues of more than 10 billion in Guangdong, 5 from 2 billion to 10 billion, and 10 from 500 million to 2 billion. The overall market expansion mainly depends on the development of more middle and tail game companies. force;
5. Among the regional distribution of game companies with review versions in 2019, Guangdong accounted for 17.1%, and Beijing ranked first, accounting for 19.6%;
6. In terms of product approval, the number of games approved in Guangdong Province in 2019 was 400, and mobile games accounted for 94.3%;
7.Guangdong game export revenue reached 31.8 billion yuan in 2019, an increase of 4.82 billion yuan over 2018, and a year-on-year increase of 17.8%. Multiple subdivision types accounted for more than 5%;
8. The overseas revenue market is mainly in the United States and Japan and South Korea. The revenue share is 27.6% and 25.9% respectively. The categories have also ushered in diversification. The revenue of multiple sub-categories has exceeded 5%.
I. Guangdong game revenue in 2019 reached 198.8 billion, accounting for 76.9% of the country’s total
In 2019, the game revenue of Guangdong Province is expected to reach 189.8 billion yuan, accounting for 76.9% of the country’s total, a slight increase from 76.2% in 2018. Online games in Guangdong accounted for 24.5% of global online game revenue, which was slightly lower than 25.7% in 2018, which was mainly affected by the global client game market. At present, client games still have a certain amount of growth in the global scope, but the game companies in Guangdong Province are weak in the layout of this field.
The growth rate of game revenue in Guangdong Province in 2019 was 4.8%, a significant decline from 8.4% in 2018. From the perspective of revenue structure, the main increase in the current game industry in Guangdong Province is contributed by mobile games, while the market size of client games, web games, game amusement machines and other fields has declined.
Specifically, mobile game revenue accounted for over 60% of Guangdong ’s game revenue, reaching 118.22 billion yuan, and accounted for 78.1% of the country ’s mobile game revenue scale, showing a “dominant” status. The report indicates that the accumulated production capacity of mobile games in 2018 was released to a certain extent in 2019, which has become an important reason for promoting the growth of Guangdong’s mobile game market.
In terms of client games, the revenue of the client game industry in Guangdong Province reached 51.38 billion yuan, a decrease of 3.3% year-on-year, accounting for 79.5% of the country’s client game revenue, and the market size remained basically stable. At present, the revenue of client game products is mainly maintained by the old products that have been online for more than five years. The output of new products is less and the market performance is weak.
The web game industry revenue was 5.05 billion yuan, accounting for 45.8% of the country’s web game revenue scale, and the market size continued to decline. However, the current percentage of Guangdong ’s web game revenue in Guangdong ’s game revenue is only 2.7%, which has little impact on the game market.
The revenue decline of the game amusement machine industry was the largest, a year-on-year decrease of 12%, and the revenue was 14.25 billion yuan, accounting for 98.9% of the total domestic game amusement machine revenue. In addition, the revenue of the home game console industry reached 900 million yuan, accounting for 16.8% of the country’s home game console revenue.
Second, the number of game companies in Guangdong accounts for the first in the country, with 12 companies ranked in the top 50 in terms of revenue
In 2019, Guangdong game companies accounted for 33.1% of the national game companies. The total number of game companies has exceeded 10,000, and the number of companies ranks first in the country.
In terms of revenue, the performance of Guangdong game companies is also steady. Among the TOP50 companies in China’s game revenue in 2019, Guangdong Province occupies 12 places, ranking second, and the quality of head game companies is relatively high.
In terms of revenue, game companies in Guangdong with revenues of more than 500 million yuan in 2019 have not changed significantly from 2018, and there are 7 game companies with more than 2 billion in revenue, an increase from 2018. Among them, there are two game companies with more than 10 billion, 5 companies with 2 billion to 10 billion, and 10 game companies with 500 million to 2 billion. The expansion of the overall market size mainly depends on more middle and tail games. The power of the enterprise.
Regarding the status of the review version, in the regional distribution of game companies with the review version in 2019, Guangdong accounted for only 17.1%, and the number one was Beijing, and the number of companies involved in the review version accounted for 19.6%. It is not difficult to see that although the game companies in Guangdong account for a relatively high proportion in the country, the over-review status of enterprise version numbers is not optimistic. This is related to the composition of Guangdong game companies, and the proportion of small businesses is relatively large. Not strong.
From a regional perspective, in 2019, the game companies with over-reviewed version numbers in Guangdong Province were mainly concentrated in Shenzhen and Guangzhou, of which Shenzhen accounted for over 60%, and other regions accounted for a very small proportion.
However, in terms of the business distribution of Guangdong’s over-reviewed game companies in 2019, game companies with integrated research and transportation accounted for the highest proportion, reaching 76%, ranking first in the country, while operating game companies accounted for 21.3%, while pure research and development The proportion of game companies is only 2.7%.
In terms of the capital market, as of the date of statistics in 2019, of the 202 Chinese listed game companies, 45 were listed in Guangdong, accounting for 22.3%, ranking first in the country.
Specifically, of the 45 listed companies in Guangdong Province, there are 27 A-share companies, 14 Hong Kong stocks, and 4 US stocks. In terms of regional distribution, there are 27 enterprises in Shenzhen, 9 in Guangzhou, and 4 in Shantou.
There are 7 new listed game companies in China in 2019, of which the new ones in Guangdong are China Mobile Games and Zen Tour Technology. At this stage, the threshold for A-share game companies to go public is still high. The average waiting time for game companies waiting to be listed is about 3 years, while the average waiting time for Hong Kong stocks is less than one year. The number of game companies that have not yet been listed in Hong Kong will continue to increase.
Judging from the new IPO situation, in 2019, four new game companies in China are lining up for listing, two of which are in Guangdong, namely Jiuzun Digital Entertainment and Xinyuke. Compared with 2018, the number of IPOs of 10 companies in Guangdong has dropped significantly. The reason for the decline is mainly that other high-quality companies such as China Mobile Games and Dreamland have been successfully listed in recent years, and the number of companies with listing requirements has decreased.
In terms of NEEQ companies, as of the date of statistics in 2019, the number of domestic NEEQ game companies reached 114, of which 17 were in Guangdong Province, accounting for 15%. Affected by the “delisting tide”, compared with 2018, Guangdong’s new third board game companies decreased by 3, while domestic new third board game companies decreased by 28.
Finally, in terms of game talents, Guangdong has concentrated 31.4% of the country ’s game industry employees and directly created more than 100,000 jobs in Guangdong.
3. The number of games approved in Guangdong Province in 2019 is 400, and mobile games account for 94.3%
As of the date of statistics in 2019, the number of games approved in Guangdong Province is about 400, accounting for 27.2% of the national game approvals, and the overall number is slightly less than in 2018. The report indicates that this is mainly due to the fact that online games are still in the total volume control stage, and the number of releases is not high, but it will also promote the development of high-quality game products.
Specifically, the number of mobile game approvals in Guangdong Province is about 377, accounting for 94.3% of the total number of game approvals in Guangdong Province. Compared with the 478 approvals in 2018, there are 101 decreases.
The number of client game approvals was 21, an increase of 6 compared with 2018, accounting for 5.3% of the total Guangdong game approvals. In terms of specific products, game products with certain influences such as “Xunxian 2” and “League of Legends” have all obtained version numbers, which is expected to further enhance the market vitality.
The number of web game approvals is only one, which is 3 fewer than in 2018, accounting for 0.3% of the total number of game approvals in Guangdong Province. The lack of new products has further accelerated the decline in Guangdong web game revenue. Judging from the product approval information in recent years, web games have gradually departed from the business focus of Guangdong game companies. The companies that have not yet exited the web game business are mainly companies that have their own web game platforms and have continuous user drainage capabilities, such as 4399.
4.Guangdong’s game export revenue in 2019 reached 31.8 billion yuan, with more than 5% of multiple segments
The scale of Guangdong game export revenue in 2019 will reach 31.8 billion yuan, an increase of 4.82 billion yuan over 2018; a year-on-year increase of 17.8%, and the growth rate will slightly decline compared to 2018. In recent years, the scale of Guangdong ’s game export revenue has continued to increase, mainly due to the acceleration of Guangdong ’s top game companies ’overseas operations, such as Netease Games and Tencent Games. A number of representative products have achieved certain commercialization overseas.
Among them, the online game export revenue was about 24.22 billion yuan, accounting for 76.1% of Guangdong’s total game exports, and became the backbone of Guangdong’s game industry going overseas. In addition, the export revenue of game and entertainment equipment is about 7.2 billion yuan, accounting for 22.6% of Guangdong’s total game exports; the export revenue of home game consoles is about 380 million yuan, accounting for 1.3% of total Guangdong game exports.
From the perspective of regional distribution, the main markets for Chinese mobile games overseas are the United States, Japan and South Korea, and their revenues are more than 2 billion U.S. dollars, of which the US market accounted for 27.6% of the revenue, and the Japanese and Korean market accounted for 25.9% It is followed by markets in Western Europe, Latin America, and Eastern Europe.
From the perspective of category distribution, in 2019, Guangdong ’s export revenue TOP20 mobile games, the proportion of various types of game revenue were: shooting 51.8%, strategy (SLG) 8.4%, survival category 8.1%, plot interactive category 7.3% , ARPG / MMORPG accounted for 6.2%. Compared with 2018, the proportion of shooting products is still high, but the overseas categories show a trend of diversification, and the proportion of multiple sub-types has reached more than 5%.