Responding to worries about Google being "plotting" to erase the ads advertised in Chrome browser, Google representatives have criticized and confirmed that the company has no intention of killing ad blockers. .
According to technology page Cnet, Google will not "destroy" any ad blockers. That's the message in a recent blog post from Google in response to criticism surrounding the plan to change the management system extension on Chrome, including ad blockers.
Devlin Cronin, an engineer from the Chrome development team explained on the Google blog site: "We do not prevent the development of ad blockers or prevent users from blocking ads. Instead, we want to direct developers to include extension developers to block content in particular and to write extensions. generally must protect user privacy ".
In October 2018, Google revealed plans to improve extensions on Chrome. In January 2019, developers found that the management system that licensed Google's new Manifest v3 could impact ad blockers and extensions that modify the content of the site.
Manifest v3 is designed to improve the performance, privacy and security of extensions on Chrome. However, these changes may limit extensions according to strict rules. Some developers believe that Google's plan will hinder ad blockers and privacy.
Simeon Vincent, an engineer at Google said: "There is confusion and misconceptions surrounding both the motivation and the meaning of this change, including speculation that these changes are intended to prevent or weaken ad blockers. is not Google's goal ".
Many people believe that Google's move to protect Google's advertising business. Even if the filter list is narrowed and limited, Google ads can still be blocked. And when online advertising, Google's main source of living is affected, of course, Google has an incentive to "handle" the advertising extensions that are directly harming the company's revenue.
Contrary to Google's claims, Ghostery, a developer extension blocking tracking threatens to take legal action with Google if their extension is affected.
The reason for the debate between Google and extesion developers is advertising because it relates to the rules that this extension uses to prevent ads from appearing. The current design of Chrome allows extensions to do so and programmers can check whether the long list of other Internet addresses is related to advertising. Meanwhile, the Manifest v3 system is limited to only 30 thousand addresses. This makes it difficult for ad blockers to be able to scan all web addresses that contain ads.
Of course the latest changes do not affect the existing ad extensions, but in the long term, who can dare to be effective of these ad blockers not affected?
Recently, Google said it would raise the limit to 150 thousand, which is 5 times the old limit. Previously, Google also said it would exempt this limit for paid business users. This is no different from an invisible barrier and creates discrimination against individual users and businesses.
Also in the blog post, Google emphasizes Manifest v3 is still in development and it will be compatible with all developers. However, Google claims to be following the right path because it wants to restrict sensitive data of users being shared with third parties.
This is a very good opportunity for rival browsers
While the Google Chrome browser is controversial with limited ad extensions, this is also a great opportunity for rival Chrome-based browsers, such as Brave, Vivaldi or Opera. These browsers will certainly take the example of Google to be more cautious in changing their extension management system.
Microsoft, which developed the Microsoft Edge browser and is the latest member of the Chromium community, said it is still considering the benefits of changing the extension system.