This year, Google will continue to tighten its advertising policies to ensure Internet users have the safest experience.
In a recent report, Google said it removed a total of 3.2 billion “malicious ads” in 2017, up 88% from 1.7 billion in 2016. This means that every second. After passing, more than 100 types of ads were killed by Google.
The Google representative explained that the “malicious” standard includes all advertisements that violate Google’s policies, from ads with unhealthy and deceptive content to links that contain malware or other malicious acts. profiting from Internet users.
Besides, Google also confirmed that it promptly prevented the majority of malicious ads before they could have serious consequences for users. Not only that, 320,000 advertising units, 90,000 websites and 700,000 mobile applications were also “wiped out” from its network.
Among these malicious ads, there are 79 million ads linked to websites containing malware, 66 million “clickbait” ads (trick users into accessing with shocking words, information, images). and 48 million ads asking users to install unknown software.
In addition, Google has also removed 2 million web pages (web pages) per month because of violation of advertising policies. To do this, Google has used a new technology that allows the network management team to remove single web pages containing malicious ads without affecting the entire host website. It is clear that Google is taking the law seriously that prohibits making money from inappropriate or controversial content.
Google’s advertising team also emphasizes that advertisers should respect the user experience more than just focusing on the content of their ads. In 2017, Google blocked 650 websites containing false information, 12,000 websites for “plagiarizing” content from other sites, and disabled 7,000 AdWords accounts for using sensational headlines to attract attention. pay attention, but redirect users to sites that sell suspicious products.
Google has also removed 2 million web pages per month for violating advertising policies.
Also in 2017, Google added 28 new advertising policies for advertisers and 20 new policies for content posted on the website to combat malicious advertising. This year, Google continues to upgrade a series of new policies to completely eliminate controversial types of advertising, including cryptocurrencies – just like what Facebook has been doing in the past.
In addition, Google spent $ 12.6 billion on its advertising network partners in the past year. And this year will be no exception, as Google needs to continue to battle with malicious ads to ensure the reliability of the platform. Most of Google’s revenue also comes from advertising, so it is almost an indispensable action that the company needs to continuously perform to maintain trust with Internet users, which is also the target audience for advertisers. .
Z-Lion / VentureBeat
* Source: Young intellectuals