The Sensor Tower store intelligence platform shows that in January 2021, the revenue ranking of Chinese mobile game publishers in the global App Store and Google Play. The 30 mobile game publishers on the list attracted more than US$2.3 billion in global funds in January, an increase of 47.3% over January last year, and accounted for 28.8% of the total global mobile game revenue in this period.
Special note: This report only counts the income of publishers, and does not include the income of third-party Android channels in China.
Top 30 Chinese mobile game publishers by revenue
With the start of the 2020 Global Finals, Tencent’s “Peace Elite” and “PUBG Mobile” global revenue surged 51% month-on-month. Coupled with the successful launch of the “Call of Duty” mobile game in the Chinese market, Tencent Games’ revenue in January increased by 18% month-on-month. The fastest revenue growth month since March last year.
IGG’s SLG mobile game “Kingdom Era” set a new revenue record in January 5 years after its launch. At the same time, “Dress up! Time Princess” (Dress up! Time Princess) for overseas female players has steadily increased its revenue in the European and American markets. With the help of these two games, IGG’s revenue increased by 79% month-on-month.
Relying on the excellent overseas market performance of “Tomorrow’s Ark” and “Spirit Soul”, Yostar Network’s current revenue increased by 100% month-on-month and 177% year-on-year, setting a record high. In the Japanese market, Unistar Networks ranks 11th in the revenue list of mobile game publishers in January, and is the 3rd foreign manufacturer, second only to NetEase and Niantic. The latter is firmly in the market with the famous local IP “Pokémon GO” unit.
Since the successful launch of “Project Makeover” in November last year, Magic Tavern’s revenue has maintained strong growth, and this issue ranks among the top ten for the first time. In January, the top three revenue markets for this manufacturer focusing on eliminating mobile game tracks overseas were the United States, Japan and the United Kingdom, accounting for 60.5%, 9.7% and 4.6% respectively.
Throughout this list, the top 8 manufacturers are actively deploying global businesses, 4 of which focus on overseas markets, and overseas revenue has become the strongest growth engine for Chinese manufacturers.
Following the launch of the new SLG mobile game “Kiss of War” at the end of last year, Tap4Fun’s revenue continued to grow and returned to the list. As the publisher’s highest-paid mobile game product in this issue, the game contributed 56% of its revenue.
Thanks to the launch of the “Wen Dao” mobile game New Year event, Thunder Games’ revenue in January increased by 31% month-on-month. In addition, the Xiuxian placement mobile game “One Thought Happy” launched at the end of January has remained at the top of China’s iPhone mobile game revenue list since its listing. Judging from the current trend, the revenue of Thunder games will continue to grow substantially in February.
In addition, the Chinese mobile game publishers shortlisted in the Global Top 100 Revenue include Chuangku Interactive, Six Waves, Zilong Games, JJ World, Leyi Network, and ByteDance. A total of 36 manufacturers, accounting for 37.5% of the global Top100 publisher revenue.
China’s App Store Mobile Games Revenue Top 20
Revenue from the mobile game “Call of Duty”, which was launched at the end of December, increased by 91% month-on-month, rising to No. 8 on the list. “Tianyu” and “Angel of Glory”, which went on the market in early January, ranked 9th and 16th respectively.
In addition, the game with the largest increase in revenue was “Cross Fire”. Driven by the New Year’s Day event, the game’s revenue increased by 126% from the previous month.
During the Spring Festival holiday last year, as the income of the Chinese mobile game market increased sharply due to the home of the whole people, games such as female games, chess and cards ushered in unprecedented development opportunities. As the Spring Festival this year approaches, we will pay close attention to what changes the market structure will usher in.