Although the schedule was disrupted due to the raging new crown pneumonia (Covid-19) epidemic, the coverage of the FIM EWC World Endurance Championship and the number of viewers will increase again in the 2019-2020 season. The live broadcast of events around the world, the expansion of the coverage of more channels, the increase in broadcast time and the number of viewers, as well as the spread of digital media and the sharp rise in the ratings of social media are all reasons for the increase in viewing.
The coverage of the 2019-2020 FIM EWC World Endurance Championship has been expanded to 209 countries/regions, and the number of broadcasting units has also increased to 20, of which 7 are the broadcasting units that have joined this season, namely: MAVTV Motorsports Network and Claro Sports, Servus TV and AM Baltics in Europe, and True Sport, Channel Max and TVRI in Asia). In order to satisfy fans all over the world, these 20 broadcasting companies provide live broadcasting services on all continents of the world.
Although due to the global health crisis, the schedule was shortened from five to four, but due to the expansion of the broadcast range, the broadcast time increased by 14% and the number of viewers increased by 4% to 158,700,000 (source: Nielsen Sports).
The ratings of digital media are also rising. In the 2019-2020 season, the reach of digital media has almost tripled. Among the ten countries with the most digital media coverage, there are two Asian countries, and France, the United Kingdom, and Japan are among the top three in digital media ratings. Name country (source: Melwater).
This season, the number of fans of our official FIM EWC tour media has almost doubled! Seeing the steady growth in the number of videos viewed has given us more confidence in producing high-quality videos.
The EWC 360 Fan Tour launched in cooperation with ACO for the Tag Heuer platform of 2020 24 Heures Motos has also achieved great success. This unique interactivity and fully immersive experience allows fans to become the core of the game and make They can be behind the scenes with the team. During the week of the competition, a professional team produced no less than 18 360° films. Before the on-board tour and night pit stops, the streetscape style maintenance area tour gained the most views.
In view of this very positive review, the Eurosport Events team has been working hard to make the 2021 FIM EWC season more exciting and innovative for fans all over the world.
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Data source “EWC World Endurance Championship Official Website”
“Webike Taiwan” editorial department compiled