Facebook launched feature voluntary blood donation campaign - Photo 1.
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Facebook launched the voluntary blood donation campaign


Donating blood is a beautiful gesture but requires sacrifice. Also, it is rare that you can persuade someone to sit with you for a few hours, insert a big needle into your hand and give away a unit of blood.

Currently, voluntary blood donation activities often take a lot of time, manpower and effort. Moreover, the transportation and storage of blood is also very expensive.

What if things become simpler?

One day, you open Facebook and get one notification notice that near you there is a person in need of blood, and it matches your blood type. Not only you, maybe a few dozen or a few hundred people nearby will also receive such a notice.

You can come to donate blood directly, when someone needs it and when you're ready.

Facebook launched the voluntary blood donation campaign in the United States

Every day, patients in the US need about 14,200 liters of blood. Blood supply is always in short supply. Depending on the length of time, a patient who wants blood must wait an average of 2 to 7 days.

But on June 12, Facebook launched a new feature on its platform, promising to solve that problem. They want to call people to register for voluntary blood donation.

The program is being tested in five US cities: Chicago, New York, San Francisco, Baltimore and Washington, D.C.

When local blood banks in these cities lack a specific blood group, people with matching blood will receive a notice. This will help mobilize an amount of donated blood anywhere and anywhere, just be ready.

"Our mission is to connect people together", Said Sheryl Sandberg, Facebook's chief executive."And here, we are connecting people who are willing to donate blood to those who need blood ".

An average American needs blood every 2 seconds, according to the American Red Cross. Some people need blood transfusions after an accident, some need blood for surgery or chemotherapy. Some people need blood due to congenital diseases such as sickle cell anemia.

Even so, only about 3% of the US population now donates blood. The number of new people registered for voluntary blood donation is even declining.

Facebook launched feature voluntary blood donation - Photo 2.

Many people are willing to donate blood, but do not have access to voluntary blood donation campaigns

"Traditionally, we still advocate people through organizing many voluntary blood donation days at schools and companies."Mr. Cliff Numark, senior vice president of blood services at the American Red Cross, said.

"However, as more and more people work from home, they may not have access to campaigns. Many people are willing to donate blood but do not know that they can".

Today, the motivation for every blood donor has changed, says Julie Scott, director of marketing and communication strategy at Vitalant. Vitalant is the second largest blood storage unit in the US, with 127 blood donation centers across the country.

"Previously, blood donation was a civic duty, something that people do to help their fellow citizens", she said."We have researched and learned that one of the things that young volunteers care about is that they want to know the results from their contributions to the patients and know their blood has been used as how.

So we did a lot of different things [để đáp ứng sự quan tâm ấy] like sending messages to volunteers, to confirm when their blood has been transferred to the hospital, to a patient in need ".

On the other side, when Facebook can display personal stories, people who need blood can share their experiences when they meet a volunteer.

"Facebook has many unique ways to help connect people together", Sandberg said."When you see real names and real faces, people will often jump in to support each other instantly. "

Facebook launches a feature to mobilize voluntary blood donation - Photo 3.

There are good signs to continue replicating this model to many other countries.

Now, the American Red Cross, Vitalant, another US blood storage center is Inova, New York Blood Archive Center, Rock River Valley Blood Archive Center, Stanford and Versiti Blood Archive Centers. , is partnering with Facebook to help Americans become more aware of the need for blood, and encourage them to contribute a part of their valuable but renewable biological assets.

"Raising awareness about blood donation is very important", Numark said."One of the reasons why people don't donate blood is because they haven't been asked about it yet. Facebook has given us the opportunity to share that need in front of people interested in this topic. We can reach people who have never been mobilized before. "

So far, Facebook's blood donation campaign has been available in four countries: India, Pakistan, Bangladesh and Brazil. According to Facebook, since its launch in 2017, there have been 35 million people in four countries participating in blood donation, 20% of them believe that Facebook has motivated them to make decisions.

If the results are repeated, Numark predicts Facebook could double the number of potential blood donors in the United States. And that is a good signal to continue replicating this model to many other countries.

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