Regarding Australia’s fight for justice for news organizations, following a move to stop sharing news in Australia, the tech giant Facebook has made some progress. concessions.
Since last Thursday (February 18), Facebook has blocked Australian news sites and unfortunately also affected Facebook pages of Australian health, government, charity and aid agencies. . The incident sparked a wave of condemnation against Facebook both within Australia and internationally. Public opinion also raised waves asking the tech giants to pay for the content of the news. In an unexpected development on February 23, Facebook announced it was accepting media negotiation laws proposed by the Australian Government to force them to pay for content, reaching a consensus with the Australian Government within a number of days. will unblock Facebook pages of the Australian news media.
Facebook will reinstate Australia’s news sites
According to Breitbart News, Facebook’s move to make concessions came after Australian Prime Minister Scott Morrison called Facebook “The arrogant man”. “Big tech companies think they’re bigger than the government, the rules shouldn’t apply to them. ”
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The discussion between Australian Finance Minister Josh Frydenberg and Facebook boss Mark Zuckerberg has now shown an advantage for the government before the trend of public condemnation against the tech giant. this.
According to the Australian Broadcasting and Television Company (ABC), Australian Finance Minister Friedenberg said on March 23 he was informed by Zuckerberg that in the next few days he would reinstate the Australian news sites.
He said in the management battle for Google and Facebook, Australia has always been “Fight instead” for the rest of the world. He said: “I have no doubts, it is because of the new rules that the Morrison Government is now pursuing that has brought many other countries to notice what is happening in Australia. So Facebook and Google can’t be dodged, they know the whole world is watching Australia, which is why they’re looking for a viable rule here. ”
This result was immediately applauded by the Australian media and political circles.
Initially, Facebook argued that it was forced to block news in Australia in response to a new law proposed by the Australian Government, to oppose the push for talks between the tech giant and news companies. , on negotiation “fairer” related value of news content.
Mr. Morrison immediately announced that his conservative coalition government would set the terms and Facebook would have to comply, which is only part of the long dispute process.
Google has also been dragged into this fight, but it has signed a payment agreement with three major Australian media outlets, while Facebook is working hard to let Australia make concessions first.
However, Australia did not give in. Mr. Morrison has received more praise for supporting local media organizations than for the major technology operators.
In related developments, the Indian and British officials have also expressed that they are interested in the media battle in Australia and plan to follow in Australia’s footsteps. While Canada has gone further, according to Breitbart news agency, on February 18, Canada’s Cultural Heritage Minister Steven Guilbeault said Canada would cause Facebook to compensate Canadian news organizations for using their content, just like Australia did. He called Facebook “Very irresponsible” in response to the Australian move, thereby declaring that Canada would “began building fair legislation between the news media and Internet giants ”. He said: “Last week, I met with colleagues in Australia, Finland, Germany and France to study this issue together. The more countries around us pass similar regulations, the harder it is for Facebook to continue such actions. The amount (participating countries) makes the power! “
Regarding the “Information Communication Negotiation Law” added by Australia
On February 23, Australian Finance Minister Frydenberg said the Australian Government would add the “Law on Negotiation of Information Communication” to the draft law related to this issue, but would not change the main content of the draft. the law.
Amendments introduced by the Australian Government include: the government needs to give one month’s notice about which digital platforms need to comply with the “Communications Negotiation Law”, and must consider whether that platform whether a trade agreement with the news media has been reached, making a significant contribution to the sustainable development of Australia’s news media industry; Arbitration is only the last resort if a commercial agreement cannot be reached, mediation is required before arbitration, and the mediation time must not exceed 2 months.
In the statement, Mr. Friedenberg also stated:
“It is important that the amendment of the law will give the media and small publishers in remote areas an advantage, so that they can receive a reasonable remuneration when negotiating with digital platforms. ”
“This explanatory amendment confirms that the new law applies only to the service scope of digital platforms.”
“The amendment also added incentive for all parties to conduct business negotiations outside of the ‘Law on Communications Negotiations’. This is a core feature of the government that promotes the sustainable development of Australia’s public welfare information. ”
Mr. Will Easton, head of Facebook Australia, said the company is happy to reach a consensus with the Australian Government: “After further discussion, we are pleased that the Australian Government has agreed to some changes and provided some assurances, which addresses our core concern of allowing commercial transactions. and recognizes the value our platform offers publishers (news), and we also enjoy value in connecting with them. Due to these changes, we can now make more efforts to invest in the nonprofit information sector, and within the next few days will restore the Australian news agency’s Facebook page. ”
Australia’s upcoming “News Communications Negotiation Law” has caught the attention of the world. The developments have helped governments to begin to pay more attention to the potential dangers of the enormous uncontrolled power of the tech giants. The wave of asking tech ‘giants’ to pay for news is happening across Europe, the US and Canada.
Commenting on the event, professor Megan Boler, who specializes in social networking at the University of Toronto, believes Facebook’s move to block news in Australia is a turning point, marking the issue of social media management requiring action. common to the international community. “We can see the formation of an alliance, a very strong united front against this monopoly. ”
Bao Minh (t / h)