Facebook has allowed advertisers to target users in Mainland China despite the government’s ban on access to the world’s largest social network.
Facebook has long said that when it worked with Chinese advertisers, it only made content visible to users outside the country, not inside. However, the company’s advertising system tells a different fact.
Through the ad-buying portal, businesses found they could reach about 3.7 million people in Mainland China on Instagram, the photo-sharing app Facebook owns. Advertisers can target specific cities, including Beijing, Shanghai, and Tianjin.
This is not a mistake, Facebook said. The company claims that in various ways, a small fraction of Chinese people can still access Facebook and therefore can still view ads, for example, users of international roaming. or have access to international connections, SCMP reported.
According to Facebook’s public advertising archive, China Daily, the CCP media outlet, recently used ads with the option to target users within the mainland with posts carrying more targeted messages. politic.
For example, a post advertised in Hong Kong’s China Daily newspaper running during the height of protests in the US described the so-called “double standard” in America when President Donald Trump has a negative response. to these protests, in contrast to House Speaker Nancy Pelosi praising the democratic protests in Hong Kong.
“How the US defines plunder and vandalism: Depends on where it happens!” says the ad.
According to Facebook’s ad archive, 10% of the ad’s audience, or about 35,000 people, was reached in Yunnan province, another 8% in Shanghai and 3% in Beijing. Another Hong Kong protest protest ad from the same newspaper ran in August with similar distributed reach.
Facebook has been blocked in China since 2009 and tried for years to penetrate the world’s most populous market, but was unable to reach an agreement or a product that met the Chinese government’s censorship policies.
Facebook CEO Mark Zuckerberg in 2018 halted trying to enter the mainland Chinese market, according to a source familiar with the matter.
In the same 2018, Facebook CEO Sheryl Sandberg told US Senators that for the time being they could not operate in Mainland China in a way that was consistent with Facebook values.
“We believe our product will be available to people in China with all built-in protection of freedom of expression and personal privacy; Unfortunately, the Chinese government disagrees, “ a Facebook representative said.
Instead, Facebook focuses on building businesses for Chinese companies to promote and sell their products to billions of Facebook users in overseas markets where these companies operate.
It is not clear how long advertisers will be allowed to target users in Mainland China.
Le Vy, according to SCMP