While the Zoom app is enjoying a period of miraculous growth worldwide as demand soars because people are indoors. However, there is a huge market in the world where Zoom is almost impossible to come to: China. The reason is incredibly simple, this place is filled with applications with features similar to Zoom.
Chinese entrepreneurs who work from home often prefer video meeting applications from companies like Alibaba Group Holding and Tencent Holdings, instead of Zoom. However, this can cause compatibility issues for cross-border business dialogues.
According to US analytics firm App Annie, DingTalk, developed by Alibaba, won the most downloaded app title in China in the first quarter of this year. Not only used for video meeting purposes, DingTalk users can also share documents to each other while working remotely.
Tencent Meeting launched in December last year, standing in second place. Zoom, meanwhile, is in sixth place when it comes to Chinese downloads in the first quarter of this year.
“DingTalk is already the most widely used business chat tool in China“Shunsuke Mukai, Japan Area Manager for App Annie, said.”Then Tencent chose the right time to jump into the game with its new application. “
In the US, the application of Zoom Video Communications is at the top of the first quarter of this year, while rival Microsoft Teams is second. The same thing happened to the Japanese market, with Zoom in second place and Microsoft Teams in fifth.
DingTalk has built its market share in China long ago.
The data is showing a split in the video meeting application market share between China and the US and Japan on the other side and other countries. This can be problematic if Chinese companies want to hold a video meeting with American or Japanese colleagues.
Even when Alibaba and Tencent released Japanese versions of their apps, Japanese companies showed no rush to download these platforms.
As anti-US product attitudes increase amid trade tensions, Chinese companies are less likely to use Microsoft Teams. As a result, Zoom is becoming the most realistic option for US or Japanese companies to hold video meetings with Chinese companies. However, this application was temporarily blocked in China last fall. Moreover, Zoom was also criticized last month for navigating some calls through servers in China.
China is building its own enterprise application ecosystem. Therefore, not only Zoom, this is also a tough market for any other foreign business applications. And this is creating a split for technology platforms around the world, between the US and the Chinese one.
See the Nikkei Asian Review