Referring to technology English is a mention of many phrases that can make translators headaches. There are words that are difficult to describe, such as "wearable" if the vegetarian diet will be "wearable", but literally means digital devices with smart elements, such as smartwatch, smartglass or even smart headphones.
Or, there are literally translated words that sound very funny. Typical examples are the word "foldable". This word is often used by many Vietnamese newspapers to refer to "foldable" screens. If the translation is down rather than the "folding screen", it is not very true, as many foldable foldable screen models can also be rolled like a mechanical sheet.
However, when it comes to "hi-tech English", the word that makes the most serious translators must be "disrupt".
Why? Because "disrupt" if translated correctly means "interruption", for example, the optical cable breaks, the line is interrupted for example.
But if it is just "interruption" then the concept of disrupt (or adjective of this word, disruptive) is not so important. "Disrupt" is a word often used when talking about revolutionary companies. TechCrunch startup TechCrunch even has a special event called "Tech Disrupt".
So what is the "disrupt" here? Why when people talk about technology revolution, talk about startups, people often say the word "disrupt"?
To understand this concept, talk about the tech giant that is often associated with the most "disrupt" concept: Apple. Referring to Apple is always about the controversy. Apple has a huge fan base and a lot of hate people. Apple haters often resort to the story that "Apple invented …" to show that Apple doesn't really create anything new, that only crazy fans believe that Apple is the father of a kind. certain device.
But on the other side, Apple is trusted by both Google, IBM and NASA. The father of the Internet is Apple's "fan". And if you ask market observers, there is no one to deny Apple's influence on the technology world. The reason is because Apple doesn't need to be the first, but just a disrupt.
If you look at history, you'll find that Apple never created anything really new. MP3 player from Korea, "smartphone" from Nokia and BlackBerry, tablet comes from Microsoft, smartwatch from Seiko …
However, in each case, Apple's first step always made traditional markets unstable. The most obvious demonstration is the case of iPhone: while the smartphone concept has been owned by Nokia and BlackBerry for a long time, since the iPhone was born, consumers began to bring a different concept to the phones in dream. Motorola, Nokia and BlackBerry are in turn difficult, feature phones (feature phones) increasingly disappear from the list of big companies.
At the same time, the concept of "rounded rectangle with capacitive touch screen, hardware-like architecture of computer (chip, RAM, storage drive) and" full "operating system" rose "to become a concept. first thought of by users when mentioning smartphones.
It is said that Apple has disrupt the mobile market. If the word "disrupt" here is translated, it will be "island". But if the disrupt service becomes an interruption, you can understand that Apple has ended the old (stupid) market and opened a new market: smart mobile.
But of course, Apple is not the only "disruptor" in the hi-tech world. Apple's digital music business itself was interrupted by Spotify and Pandora until Apple had to abandon the music sales market and launch its own stream service. Apple's biggest rival, Google, has risen by making the Internet world flutter, opening new ways for users to "open ports" to the web – via search instead of "static" sites like Yahoo. Later, Google also changed the way people receive / send mail by providing the first quality webmail service, breaking the traditional client software (Outlook, Thunderbird) model.
All big guys have to at least once "disrupt" a certain market. Amazon has made the retail market flutter, forcing all right competitors to the web to do business. In the past, Microsoft was the one who broke the dominance of IBM and changed the face of the computer market. Microsoft's success is not the leader, but the "untie" of computing from the grip of hardware manufacturers. If everyone can access high quality software, they can create new features in the software field.
But perhaps the most disruptive "disrupt" is still Apple. With iTunes, Apple "disrupt" a distant market is the music industry. With the iPad, Apple greatly affected the PC war, most notably netbooks were completely killed. With Apple Watch, Apple has risen to No. 1 in the world of watch market share, becoming the first brand to change the way people view watches from jewelry to device-oriented devices.
Because of this, Apple is the first name to be thought of when it comes to technology innovation, technology revolution. The truth is, Apple has many times made the most desirable achievement of the technology world. That achievement has never been the "first creation", but the creation of a product good enough to change the market's thinking about a product that may have existed before.