EA, Activision-Blizzard and Take-Two receive $ 4 billion Saudi investment

Prince Mohammed bin Salman has invested a total of $ 4 billion in various video game companies, giving Saudi Arabia an unprecedented stake in this sector.

Needless to say, Electronic Arts (EA), Activision-Blizzard and Take-Two are among the global video game giants. With flagship franchises and generating a huge amount of regular income, these three companies have made their licenses “bankable”. Examples include FIFA for EA, Call of Duty for Activision Blizzard and GTA V for Take-Two. The latter is still selling like hot cakes, with 20 million units sold in 2020, and a total of 140 million since its release. The prince therefore decided to invest in sure values ​​in the video game sector.

An online event from GTA V, now the second best-selling video game of all time after Minecraft.  Credit: Rockstar Games / Take-Two.
An online event of GTA V, now the 2nd best-selling video game of all time after Minecraft. Credit: Rockstar Games / Take-Two.

The information comes from the Qatari media Al Jazeera. Saudi Prince Mohammed bin Salman Al Saud has bought several million shares in several video game companies. These include EA, Activision-Blizzard and Take-Two, parent company of Rockstar Games. The prince is also said to have invested in Japanese company SNK, with the intention of becoming a majority shareholder in the future. The shares were reportedly obtained through the MiSK foundation, a non-profit organization one of the objectives of which is to promote creativity among young Saudi Arabians, in particular.

EA, Activision-Blizzard, Take-Two: publishers who know how to monetize their licenses

These publishers undoubtedly represent good financial investments. On the one hand because they have a certain seniority in the video game sector, but also because they know how to implement very effective economic models in their licenses. Indeed, licenses such as Fifa, Call of Duty, or GTA are very profitable, on the one hand because they sell enormously, but also thanks to their economic model taking advantage of “lootboxes” or microtransactions.

Currently, Activision-Blizzard is at its highest share price since 1984. Notably thanks to a record year 2020 due to Call of Duty Black Ops Cold War and the Modern Warfare remaster, not to mention Call of Duty Warzone, which is a hit. Call of Duty Mobile also took part in the party at Activision-Blizzard, adding the icing on a well-topped cake. EA and Take-Two are not left out, one with flagship licenses like FIFA and Battlefield, the other with NBA 2K and GTA V, among others. GTA V has recently become the second best-selling game of all time behind Minecraft.

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Source : screenrant.com

Alex Herbil

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