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E3 2021 – The “biggest video game fair” will not return this year


Despite the hopes of a return to normalcy induced by the marketing of the various vaccines against Covid-19, the situation may not stabilize as quickly as it would have liked. And the ESA (Entertainment Software Association), the American organization which is at the origin of E3, seems to be preparing for a new impossibility of holding a show at the Convention Center in Los Angeles, its historic address. E3 2021 should thus again be held online.

It was VideoGamesChronicles which had access to an ESA working document intended for publishers, which document makes some proposals for the organization of this E3 2021. We remember that after a complicated E3 2020, which, even before its cancellation, had been marked by the defection of major publishers, but also of historical partners, ESA had promised us a “reimagined” E3 2021. It will therefore be by force of circumstance …

The document consulted by VGC evokes an online program spread over three days, as for a traditional E3, on June 15, 16 and 17, during which keynotes and other conferences of industry players would follow. An opening night would be considered on June 14, as well as an awards ceremony. The press could have access to previews the week before, perhaps via playable streaming demos, as has been done a lot in the past months, and the general public could also have access to parallel demos, which would be released. on the occasion of the show.

“Why not!”, We say to ourselves, especially since we, the general public, whether organized at the Convention Center or online, we will follow this E3 2021 on the internet in any case! One thing that seems important to us for there to be an “E3 effect” is that the conferences and announcements are collected over a short period of time, so that we have this impression of crumbling under the announcements. This is also what helps create the excitement of E3! However, ESA faces two difficulties : first, convince industry partners to follow it. Without a major publisher to make the event, the dynamic will not be created, and we remember that Sony, EA and Activision had been absent from the show, like Nintendo for several years now.

It will also be necessary to take into account the competition of the Summer of Gaming of Geoff Keighley, former partner of E3 and now his nemesis! Keighley himself has confirmed that the Summer of Gaming, which launched last year, will return this year, and the event more or less resembles the project of this new E3 2021 online, with streamed conferences, demos made available … A small battle between the two organizations could then take place around the exclusivity of partners and announcements, at the risk of eliminating interventions over time and thus “erasing” this E3 effect we were talking about.

These events are anyway scheduled for in less than six months, we should hear about it again very soon!



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