(Techz.vn) The online community is gossiping, even “stoning” the new Xiaomi logo when they spend 7 billion to design a new logo that is not much different from the old one.
After the Xiaomi electronics brand announced the new logo, netizens began to bring it up for dissection. In fact, the new Xiaomi logo is not much different from the old logo. It just slightly changed the shape and curled the text.
Xiaomi used soft rounded corners, this style we often see on some app icons. The square lines of the logo include the outside square and the font has also been changed.
It is this change that since last night the online community has had a heated debate. The reason they argue is because there are not many breakthroughs between the new logo and the old logo, but the company spent 7 billion VND to design. Some people believe that Xiaomi electronics brand is “throwing money through the window” for this new logo design.
Old Xiaomi Logo (left) and New Xiaomi Logo (right).
Xiaomi’s new logo was designed by Kenya Hara. He is currently the Representative Director of the Nippon Design Center and a professor at Musashino College of Fine Arts – a not-so-trivial character. It is known that Kenya Hara accepted the logo design for Xiaomi for 7 billion VND.
Logo is the image to identify the brand, it is very important to contribute significantly to the company’s destiny. That is why Xiaomi had to calculate very carefully when inviting Mr. Kenya Hara to design the logo and was willing to pay 7 billion VND to do it. Affordable, but the guy who is “stoning” the new logo does not understand much about marketing and graphic art?
Previously, Amazon was also “stoned” with the new logo image. The online community thinks that Amazon’s new logo looks like Hitler’s beard. This makes the overall Amazon logo look like Hitler’s smirk. Netizens raced to make a mockery of Amazon’s new logo and then share it on social networks. So Amazon had to quietly change the new logo design again.
Still As for Xiaomi, the company has not made any move to the reaction of the online community when commenting on the new logo.