Dell uses technology to empower art to help China National Geographic 70th anniversary special exhibition


On the occasion of the opening ceremony of the 70th anniversary of “Chinese National Geographic”, Dell empowered photography with technology, in order to better demonstrate the use of technology tools to create pictures, share creative experience with more photography enthusiasts, and showcase on-site with rich creative solutions The XPS15 and XPS17 let the audience experience the rapid response to the creative process immediately, perfectly presenting the beauty of nature and the beauty of humanity.

On December 24, 2020, on the occasion of the 70th anniversary of the founding of “China National Geographic”, Dell used technology to empower photography art, and through cutting-edge products and solutions, it was a special feature for the “Road to the Peak-the 70th anniversary of the founding of China National Geographic”. “Exhibition” activities add style. The photographic works created by Dell XPS laptops and the image content presented through Dell monitors once again set off a hot discussion and discussion on the phenomenon of technology and art.

“Chinese National Geographic” 70th Anniversary Special Exhibition Unveiled

In this special exhibition, “China National Geographic” exhibited more than 300 classic cover reports and excellent photographs that have been revised for more than 20 years. Among them, the exhibited picture “Greenland Winter” amazed the audience by recreating the Arctic atmosphere of the Greenland town of Upernavik. The image was taken by well-known outdoor landscape photographer Chu Weimin and post-production of Dell XPS 15. It won the 2019 National Geographic Travel Photography Competition Global Champion and the first place in the city category.

Dell XPS and monitor product display

In order to better demonstrate the use of technological tools to create pictures and share creative experience with more photography enthusiasts, Dell and “China National Geographic” will showcase XPS15 and XPS17 equipped with rich creative solutions on the spot, allowing viewers to experience the rapid response to the creative process immediately. And XPS’s unique 4K creative full screen and the most intimate Eyesafe physical anti-blue light, under the premise of ensuring health, it perfectly presents the beauty of nature and humanity.

Dell explains to the audience how the XPS series can help photography creation

Dell Display, which has the largest share of the global display industry for 7 consecutive years, is also the highlight of the exhibition area. The U3421WE curved screen has a wide field of view, with a color coverage of 99% sRGB, 99% Rec 709 and 95% DCI-P3, which restores the excellent texture of the work to the greatest extent in the image processing process. The display wall composed of a variety of micro-frames and high-resolution Dell displays seamlessly and smoothly displays the true Chinese blockbuster of “China National Geographic”. The shocking beauty of the picture is vividly interpreted through technology.

Li Shuanke, President and Editor-in-Chief of “China National Geographic”, said: “On the 70th anniversary of its founding, Dell’s cooperation with “China National Geographic” has injected technology and innovation elements into traditional photographic art creation and conveyed scientific thinking. Beauty. Dell’s series of products have effectively improved the creative efficiency and quality of photography, helping photographers to use technology to perfectly present every inch of China’s land.”

Zhou Bing, Global Vice President of Dell Technology Group

Mr. Zhou Bing, Global Vice President of Dell Technology Group, said: “China National Geographic provides us with a good platform to communicate directly with photography enthusiasts and understand their creative needs. Dell hopes to help photography with cutting-edge products and solutions. Artistic creation. In the new year, we will continue to in-depth cooperation with “China National Geographic”, through training and photography competitions, etc., so that everyone can use technology in practice to better show the beauty of China and create more excellent photographic works. “

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