Not only luxury cars are plunging into the race to reduce the price to stimulate users after “social gap” as BMW X7 (down to over 1 billion), the popular car segment is equally exciting. Among them are Hyundai Kona, the name that is leading the segment of urban SUVs of size B. Specifically, by reference, dealers are simultaneously offering a standard version of Hyundai Kona with cash discount promotion of 40 million with gifts of accessories worth 10 – 15 million, depending on the policy of each place. After reducing, the actual selling price of this version at the dealer was only 596 million, only 26 million higher than the “king of sales”. Toyota Vios.
Stronger, a sales consultant in Hanoi is offering 2.0L special edition of Hyundai Kona with a preferential 100% registration fee and accessories package of 15 million. Thus, if the user buys a car and registers in Hanoi currently has a registration fee of 12%, the dealer will support VND 84 million to bring the actual selling price of this version to 615 million. But if you register to roll in another province with a registration fee of 10%, the sale price after reduction will be 630 million.
The cause of this discount is due to the rival of Hyundai Kona – model Ford EcoSport Currently, there is a decrease of 90 million dong at the dealer with a starting price of only 455 million dong, which is cheap compared to A-sized car like Honda Brio. In addition, after the month “social spacing” launched pandemic prevention Covid-19, dealers also need promotions to help Hyundai Kona regain “performance”.
In April, along with the general downtrend, the sales of Hyundai Kona also dropped sharply by 44% compared to the previous March but it was still enough to help this Korean product continue to maintain its leading position. segment B. SUV compared to competitors, the price of Hyundai Kona is always in the middle range, marginally better than Ford EcoSport and lower. Honda HR-V but with a youthful and modern interior / exterior design, with well-equipped facilities help Kona successfully capture the hearts of consumers.