Counterpoint: Apple is gradually losing its position on the high-end smartphone segment - VnReview
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Counterpoint: Apple is gradually losing its position on the high-end smartphone segment – VnReview


According to the latest analysis data, Apple is showing signs of slowing down and losing market share in high-end smartphone segment.

According to the latest report from market analysis firm Counterpoint Research, the world high-end smartphone market has dropped 8% from the previous year in Q1 / 2019. It is worth mentioning that the major contribution to this decline is Apple's iPhone sales. During this period, Apple's iPhone sales fell 20%.

In other words, Apple's dominance over the high-end smartphone also caused incalculable implications if iPhone sales dropped unexpectedly.

However, the failure of Apple is not necessarily bad news for the market. Because of this opportunity, many companies such as Samsung, OnePlus and Google have promptly gained market share from Apple. Currently Apple is holding 47% market share in the high-end segment. Meanwhile, companies like Samsung are approaching 25%, Huawei 16% and OnePlus and Google are 2%.

Chart of market share of firms on high-end smartphone segment

Counterpoint noticed, Samsung's growth was largely due to the launch of the Galaxy S10 / S10 + and S10e trio. Although Galaxy S10e owns a lower price than the S10 / S10 + duo, in general, it still belongs to the high-end segment. Thus attracting a large number of customers to buy this product.

Huawei's market share also grew slightly in Q1 / 2019 thanks to the P30 series. However, after the US government's ban on business cooperation was issued in late May, it is unclear what Huawei's high-end smartphone sales will be in Q2 / 2019.

Another Chinese smartphone company, OnePlus on the other hand, is very successful in the world. After being successful with the OnePlus 6T improvements, the company continues to release OnePlus 7 and OnePlus 7 Pro. Two machines with new forms, superior configurations and attractive prices continue to stir up the high-end Android smartphone market in many countries, including the US.

Tien Thanh


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