Consumer vouchers help small and long holiday consumption: Hunan increased by over 27 billion, benefiting small and micro merchants
During the epidemic, it was a difficult time for many small and micro enterprises. It is gratifying that after the issuance of consumer vouchers in various places, the economic recovery and stimulus of small and micro enterprises are obvious. After issuing consumer vouchers through WeChat in Hunan Province and Jiaxing City, the proportion of small and micro merchants benefiting reached 80%, and the transaction amount of small and micro merchants increased significantly. Compared with the same period in February, the average growth rate doubled by 53 times.
The Qingming small holiday just passed, and people took to the streets again. In response to the country’s call to “promote consumption expansion and improve quality”, local governments continue to issue consumption vouchers. The data shows that consumer coupons have a significant effect on the economy. After six days of issuing coupons in the Luohu District of Shenzhen, they have driven over 30 times of consumption. Since Hunan Hunan “Xiang Consumer” coupons went online, the consumption of Hunan’s offline WeChat payment has increased by 27 billion. After the Chengyang District consumer coupons went online in Qingdao, consumption increased by 14 times. Jiaxing City issued 150 million consumer coupons through WeChat. In the first round of issuing 30 million yuan consumer coupons in just 4 days, it drove consumption of 230 million.
“Consumer vouchers” are an effective means for the government to stimulate consumption, promote the recovery of the production end, guarantee and stabilize employment, and increase residents’ income. Since March, Hunan, Jiaxing, Qingdao, Chongqing, Shenzhen and other places have successively placed more than 10 billion consumer coupons (including unissued amounts) to citizens through WeChat.
The wide coverage of WeChat users ensures the benefit of the middle-aged and elderly groups when issuing consumption. According to statistics, the average usage rate of the people who receive coupons in various cities is relatively equal in all ages, of which 42% of users who use coupons are over 40 years old. The number of vouchers used by middle-aged and elderly people is comparable to that of young people. Among the people who use consumer vouchers in Hunan Province, 49% are middle-aged and elderly. In addition, due to WeChat payment’s real-name authentication and geographical restrictions on the person who receives it, once the coupon is received, it cannot be transferred as a gift, which effectively prevents the behavior of “wool”.
During the epidemic, it was a difficult time for many small and micro enterprises. It is gratifying that after the issuance of consumer vouchers in various places, the economic recovery and stimulus of small and micro enterprises are obvious. After issuing consumer vouchers through WeChat in Hunan Province and Jiaxing City, the proportion of small and micro merchants benefiting reached 80%, and the transaction amount of small and micro merchants increased significantly. Compared with the same period in February, the average growth rate doubled by 53 times. Among them, the effect of pulling small and micro merchants in Jiaxing City is particularly significant, with the average daily transaction amount increasing by more than 200 times.
According to data from the National Bureau of Statistics, in the first two months of 2020, the total retail sales of consumer goods was 5,213 billion yuan, a nominal decrease of 20.5% year-on-year. Among them, catering revenue was 419.4 billion yuan, a year-on-year decrease of 43.1%.
According to WeChat statistics, after the issuance of consumer vouchers, catering, transportation, apparel and beauty industries, leisure and entertainment, retail and other industries have grown significantly. Among them, the daily transaction amount of Jiaxing City restaurant increased by 236%, transportation increased by 230%, and the leisure and entertainment industry increased by 912%. The daily dining volume in Hunan Province increased by 212%, leisure and entertainment increased by 423%, and hotel accommodation increased by 234%. Among the 340,000 merchants who have opened WeChat commercial payments in Hunan Province, consumer coupons can be widely used, and the unit price of small restaurants and customers such as catering and retail has increased significantly.
Xu Yinzhou, principal researcher and professor at the Institute of Business Circulation of Guangdong University of Finance and Economics, and vice chairman of the Expert Committee of the China Business Economics Association, said that the negative impact of the epidemic on the economy was the first to be affected by tourism, catering, physical retail, and transportation at the end of the supply chain. , Movies, entertainment and other industries. “Consumer vouchers” directly exert force on the tertiary industry from the end of the supply chain, and its important role cannot be underestimated. “WeChat can carry a variety of consumer voucher issuance, operation and verification functions, and reach the grass-roots merchants.”
Beijing News reporter Bai Jinlei Editor Yue Caizhou Proofreading Li Ming