The rematch with Dustin Poirier at UFC 257 again made Conor McGregor break the record for PPV buys, but the number is still far behind Conor vs Khabib at UFC 229.
According to a statistic from Sports Business Journal, despite the fact that ESPN has increased the cost per pay for the UFC event 257: Dustin Poirier vs. UFC. Conor McGregor 2 to $ 69.99, equivalent to more than 1.6 million VND per view, UFC 257 still makes a lot of money when selling 1.6 million pay-per-view payments.
Out of 1.6 million PPV purchases mentioned above, 1.2 million were from the US and about 400,000 PPV purchases from other countries.
At the end of UFC 257, UFC President Dana White once said that he had high hopes for UFC 257: Poirier vs. McGregor 2 will be one of the biggest online pay-watching events in history. And he was right.
With 1.6 million PPV purchases, UFC 257 will be in the same row with UFC 202: Conor McGregor vs. Nate Diaz 2 is the second most watched live event at UFC. There was only one event with a higher PPV turn, which was UFC 229: Khabib Nurmagomedov vs. Conor McGregor with 2.4 million PPV purchases.
But the statistics don’t stop here. In the coming days, it is likely that there will still be some spectators who continue to spend money to watch the UFC 257 event on ESPN. If so, the number of views of UFC 257 will completely push UFC 202 down to third place, but it will probably be difficult to compete with the overwhelming views at UFC 229.
Nonetheless, 1.6 million purchases are still a huge success, especially considering that ESPN has increased the price per PPV view by almost 20% compared to before.
Top events with the highest PPV purchases in UFC history:
1 – UFC 229: Khabib Nurmagomedov vs. Conor McGregor (2018): 2.4 million
2 – UFC 257: Dustin Poirier vs. Conor McGregor (2021): 1.6 million (incomplete statistics)
2 – UFC 202: Conor McGregor vs. Nate Diaz 2 (2016): 1.6 million times
4 – UFC 196: Conor McGregor vs. Conor Nate Diaz (2016): 1,317 million times
5 – UFC 100: Brock Lesnar vs. Brock Lesnar. Frank Mir 2 (2009): 1.3 million times
5 – UFC 205: Eddie Alvarez vs. Conor McGregor (2016): 1.3 million turns