As usual, Apple took advantage of the recent WWDC 2019 event to ridicule Google, not only because of fragmentation in the market share of Android versions, but also because of tracking user positions via GPS or credit. Bluetooth signal from devices that are connected around. It is no wonder that both are rivals in the mobile market as well as smart home devices.
However, there is a company that has not been mentioned much in the past event, but it has become the main object for Apple's underground criticism on stage. No one is strange, it's Facebook. The new Apple features brought to iOS 13 not only make the iPhone "just work", but also confront similar features of Facebook.
Moreover, these changes also turn iOS into an asocial network platform – a network that does not affect the privacy of users. Not only does it not need to exploit user information to sell ads, relying on selling devices and services to users makes Apple want to protect privacy to retain users in its ecosystem.
It's a smart strategy when Apple services are also fully connected like a social network, like Apple Music Connect or iMessage. But Apple has turned these services into effective sharing tools for users, without having to worry about their personal information being over-exploited.
New changes in iOS 13
Suggestions for Photo Message: When you upload an image or a video to the Share Sheet sharing table in iOS 13, Apple will make suggestions to whom to send them via iMessage or Mail based on the list of regular contacts or exporters. show in that content.
With just a few touches, you can share your photos privately with your best friends or familiar chat groups, without having to post to Facebook or Instagram.
Non-social communication tools: while Instagram requires you to post photos or videos to their feed first if you want to edit instead of downloading. In contrast to this approach, in iOS 13, you can edit video with customizable lighting, colors, contrast and the ability to rotate clips without a third-party application – these are all Instagram and Facebook features are not available. Focusing on privacy allows Apple to focus on tools that allow you to freely use when you want.
With new features Photo Day, Apple automatically hides and highlights different photos of each day to create magazine-style layouts. This arrangement is capable of reminding users and creating an image diary without exposing all content to social media like the Facebook On This Day feature.
Memoji: So far, Apple's interest in these expressive animations revolves around applications for iMessage and video messages. But now they realize these virtual icons can also improve privacy when deeper integrated.
With iOS 13, you will have the option to share your name and Memoji (or real image) in the iMessage message flow with your friends, so new participants in the chat group can identify you well. more without having to let strangers see your real face. And Memoji can also be used to create pre-chat stickers, making it a direct rival to Snapchat's Bitmoji and newly launched Facebook Avatars.
Share music via AirPods: if you can share the music you are listening to with your friends right away with just one touch, would you like to post it on social media to brag or copy the link and send it to your friend? more or not? Not only that, with the AirPods Audio Share, sharing music via Bluetooth is completely private without revealing your concern to other strangers.
Log in with Apple, not Facebook
The only time the name Facebook appeared on WWDC's stage 2019 was when the vice president of software Craig Federighi emphasized features such as "Sign In With Facebook" and "Sign In With Google": "This can be very convenient, but it also deals with your privacy. Your personal information may be shared behind the scenes. This login can be used to track you. "
Therefore, Apple offers another option "Sign In With Apple"This feature uses information from FaceID instead of asking you to create a new username and password to register with a third-party application. Not only that, users can also choose to hide the address. email with application developers when they can be randomly resolved to create another address.
This also means that users can permanently block spam emails from the application, prevent developers from sharing or selling your contact information to other parties, and avoid becoming a marketing target via address. email as well as Facebook Custom Audience ads.
It seems that Apple wants to turn this into a competitive advantage when they will force developers to add this option to their login tool. Apple also requires the use of their new location sharing screen, bringing one-time access to app developers instead of allowing them to track users permanently.
By resolving your email address to another address, it is possible that the rights of third-party application developers will be affected.
That means Apple must persuade application developers to include Sign In With Apple, in addition to options from Facebook and Google, especially when securing privacy is a disadvantage for operations. their business.
Therefore, even if Apple is forced to include this feature, it is likely that developers will try to hide or mitigate the impact of this feature. Now Apple may have to find ways to encourage developers in other ways, vigorously promoting them on the App Store when they prioritize using this option from Apple.
Privacy is often an abstract concept with popular consumers, and that's not essential for their shopping decisions, which is the reason for the continued growth of Facebook users. That is also why privacy-promoting campaigns often have little impact.
But by building more useful and friendly products and platforms with privacy compared to competitors, Apple can become a force that drives users in the right direction – as well as bring more customers to their brilliant retail stores.