Tet is both an inspirational topic and an opportunity for artists to unleash their creativity with their designs. Let’s take a look at iDesign’s impressive graphic and packaging designs from domestic and foreign designers.
Packaging design is always a playground for artists to bring in interesting design thoughts about the traditional New Year. Inspired by the traditional things of the festival season, the products put on their “clothes” that in ancient times also fit, nowadays feel good through the talented hands of the team behind. Below are the designs that express the spirit of the warm traditional New Year, combined with contemporary materials.
Song Cai wine packaging design – S-River Agency
- Cai River Distillery: ‘The Gin wine is almost identical to the potion of my grandparents’
The New Year gift set in the New Year 2021 was inspired by Hang Trong painting “Canh Nong Vi Ban” to honor the image of Golden Buffalo – an animal associated with the wet rice civilization with traditional motifs such as lotus. The striking color here is a pink resemblance to a dark pink from ocher coloring agent representing good luck. The product set is bold folk breath with a breakthrough from the modern design.
Eternal Bloom – Cousin Studio
Made in the last month of 2020, Eternal Bloom is a Tet gift set with the desire to appreciate the pure beauty of flowers and spread the spirit of joy for a favorable new year start.
The design uses stylized images of blooming flowers and a New Year’s wishes as a representation of joy and luck.
The material of the gift set is also an important highlight. The entire structure of the blooming flower is engraved on the transparent mica material for purity and clarity. The gift box is wrapped in a red silk scarf to aid in the preservation and movement.
What’s most special about Eternal Bloom is that it doesn’t have a year-specific details like 2021 or a buffalo image with the intention that the customer can reuse this product for years to come the way he does. she did. This is also the main meaning for the name Eternal Bloom.
New Year Legacy – Pham Cam Giang & Lotte Department Store
This special publication is on a mission to renew quintessential values, blending tradition and contemporary breath.
The project draws inspiration from Vietnam’s Dong Ho theater and painting culture along with modern elements such as hip hop and street fashions, such as firecrackers, round lanterns, tuong costumes and boards. Skates, hats, sneakers, yeah. Contrast colors also apply a lot.
Tan Suu Gift Set 2021 – Happy Creative
Project Tan Suu – Vuong Khi Ngu Sac is a product made to thank customers and valuable partners of the unit, and at the same time expresses pride in keeping together Hue culture.
Focusing on cultural values, products cleverly combine distinctive characteristics of Hue’s culture with ethnic cultural materials, creating the whole with both ancient features of the ancient capital and bringing Modern colors from time to time.
A typical detail in the publication Tan Suu – Vuong Qi Ngu Sac is the image of 12 zodiac animals. The sketches are carefully completed to ensure accuracy for every detail in the design. The colors chosen for the zodiac animals are those from the Dong Ho folk paintings line as a factor blending into the general spirit of the publication.
The typography is styled in the Han Nom script, an ancient Vietnamese script that was very popular during the feudal dynasties. Detail of the doorway typical in Hue architecture and five-color clouds with the color of noble blue art are also applied to this design.
Tet 3 regions – Nhu Chan
This is a product in the concept of Tet 3 regions by author Nhu Chan. The design uses red and yellow tones as the main colors as a wish for a lucky and prosperous new year. Familiar images such as lion dance, swallow bird, golden apricot branch and illustrations of family members getting together to create an easy-to-see and intimate appearance. Besides, symbolic images such as Ben Thanh market are also included as a mark for each product.
Packaging design Rang Dong – Ta Lan
The illustration project for the packaging design of Rang Dong products is quite diverse in terms of motifs. We have the image of the trio of Phuc – Loc – Tho bringing wealth and prosperity, the image of a child holding a watermelon and peach branch with a buffalo carrying traditional banh chung.
Besides, the traditional spirit is also enhanced through the motifs of carp and the apple man, the dragon phoenix and the ancient capital architecture of Hue. Simultaneously, the illustrations are stylized version to create diversity as the product lines of Rang Dong Company. The colors in the design are also bright colors that bring out the overall freshness and harmony, wishing for a peaceful and favorable new year.
Chinese New Year 2021 Year of the Ox – Rayz Ong and Lemongraphics
This is a typography poster design from Singapore designer Rayz Ong from Lemongraphics. The product is a vector illustration for the New Year’s Day 2021 with two color versions of the Chinese paper cut art. The image of two buffaloes adorned with floral details and stylized clouds on a white or pink background gives something very traditional.
New Year gift set “New Year’s Prosperity” – Gu Creative Agency
A design from Gu Branding & Creative Agency uses yellow as the main color. The design shows the joyful atmosphere of the Lunar New Year and conveys the story through visual language. Patterns such as sedge mats and subsidized encaustic cement tiles are interwoven between decorative patterns as a tribute to Ky Ha and Bat Gua.
The design uses basic colors applied with relative contrast to modernize the traditional images.
Goute – SaiGon Retro Tet – Jime Ngo
Taking the concept of Saigon Retro, Tho Ngo has created the packaging design for Goute brand of Saigon cakes in the 60s and 70s. Not only taking the black and white tones of the old days, the design is a blend of white, black and red – blue pairs. The typography section also has the flexibility of combining Cartel Deux Alt and American Fonkball stylized italic fonts. The author cleverly inserted the speckled effect into the characters, creating a crispy feeling like Goute’s own bakery product.
Xuan Khuc – Bratus Agency
Xuan Khuc is a gift set of 4 traditional dried fruits for the traditional Tet holiday. This is a product from Bratus Agency, the design that won the MUSE Awards 2019, the packaging design category with the orientation to revive the traditional New Year, in addition to modernizing cultural values while ensuring effective preservation in packaging design.
Inspired by To Nu, a famous work in the Hang Trong line of paintings, the design represents the charm of Vietnamese women in four-piece outfits and spring beauty. Besides, the dried fruits are selected based on the sound they make when eaten and this is very suitable for the musical instruments of the 4 girls in “To Nu”. “Spring song” represents the happiness and joy of the first days of the year, is also the time when everyone gets together with family and relatives while enjoying sweet products, great music and enjoying beautiful flowers. .
The main inspiration for this design comes from the Art Deco art movement of the 1920s to 1930, especially the minimalistic illustrations and abstract geometry.
When asked about the biggest challenge in this project, Jimmi Tran, creative director and founder of Bratus Agency, shared that “To Nu” is a line of folk wood carving that shows the beauty of history. Vietnam. Therefore, the biggest challenge is to find a minimalist approach that can create a modern and courteous packaging design, while keeping the familiar trait from “To Nu”. In addition, everything needs to be appropriate for the younger generation and suitable to the modern lifestyle.
- iDesign Signature | Maztermind and the project ‘Bau Cua’ – Pride to be a part of traditional Vietnamese culture ‘Tet’
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- 12 festive seasons: Warm Tet calendar set from Garden Illustration